April 14, 2015

L is for laugh

Filed under: Creativity,Mompreneur — lidia @ 10:00 am

A to Z of being a mom in business: a daily blog series

L is for laughL is for laugh

My toddler spends a good part of his day laughing. Us adults on the other hand (and especially working parents), we seem to get bogged down in the seriousness of everyday life. Listening to my son laugh—and laughing along with him—always boosts my mood, especially after a stressful workday. Laughter truly is the best medicine.

Did you take the time to laugh today?

April 13, 2015

K is for Kohlrabi

Filed under: Creativity,Mompreneur — lidia @ 10:00 am

A to Z of being a mom in business: a daily blog series

K is for kohlrabiK is for Kohlrabi

Several years ago, we signed up for a CSA (community-supported agriculture) from Harvest Moon Farms. Every week, I looked forward to opening the box of veggies that would inevitably include something I never cooked with, like garlic scapes and—you guessed it—kohlrabi. It forced me outside of my cooking comfort zone (and I realized how much I love kohlrabi!) Being a mom in business also forces you outside of your comfort zone. In both home and work life, you’re constantly being challenged to be creative in situations or find new uses for things.

What is the “kohlrabi” that gets you out of your comfort zone?

April 11, 2015

J is for jump

Filed under: Creativity,Mompreneur — lidia @ 4:46 pm

A to Z of being a mom in business: a daily blog series

J is for J is for jump

It’s finally springtime in Chicago and I just came back from the playground with my 3-year old son, who had me running, climbing and jumping. After being cooped up for a long winter, it was exhilarating to get some exercise in the fresh air. After running a business for almost 15 years, sometimes I find myself getting too comfortable and needing a new challenge. That’s when I take a hint from my 3-year old and “jump” to get the blood flowing and kickstart my inspiration.

Do you take the opportunity to “jump?”


April 10, 2015

I is for inspiration

Filed under: Creativity,Mompreneur — lidia @ 10:00 am

A to Z of being a mom in business: a daily blog series

I is for inspirationI is for inspiration

One of the cool things about becoming a parent is finding new sources of inspiration through your kids. My son inspired me early on (during our sleepless nights, to be exact) to start my line of baby and kids apparel, typebaby. He continues to inspire my design work, not to mention helping me to slow down and look at life in a different way.

What have your kids inspired you to do or create?

April 1, 2015

Would you read it: my children’s book pitch (eek!)

Filed under: Creativity,Uncategorized — lidia @ 3:15 pm

Would You Read It Wednesdays: Don't Pinch Me!

Some of you may know I’m a budding children’s book author-illustrator (see my self-published book City Kid: ABC here).

I recently submitted a children’s book pitch to Susanna Hill‘s weekly blog feature, “Would You Read It Wednesdays.” It’s an opportunity for writers to submit a pitch for a book they are working on and get valuable feedback and comments from the kid lit community.

Read my pitch for “Don’t Pinch Me!” here.

So… would you read it??

January 1, 2015

What I want to learn in 2015

Filed under: Creativity — lidia @ 10:00 am

15 from typography in the city

Here it is, my annual list of things I want to learn in the new year. Yes, I admit there are a few stragglers from last year’s list (when, oh when, will I finally learn how to properly use my camera?!)

Things I want to learn in 2015

  • Digital publishing: apps, eBooks
  • Making the most of my DSLR camera
  • Using Google Analytics effectively
  • An illustration technique for my children’s book ideas
  • How to make a “best-of” video from my library of clips
  • Video marketing
  • An awesome green smoothie recipe

Happy New Year!


November 15, 2014

Halfway through PiBoIdMo (Picture Books Ideas Month)

Filed under: Creativity,Design & Art — lidia @ 12:45 pm

halfway through PiBoIdMo

Two weeks ago, I started the Picture Book Ideas Month challenge, otherwise knows as PiBoIdMo. The idea is to come up with 30 picture book ideas, sketches or concepts in 30 days.

Ive been working on a typographic board book for kids, so this was the perfect excuse to keep myself motivated.

I started with a thick sketchbook that was a bit daunting, but it ended up being freeing: I could use as many pages as I wanted without editing my ideas.

This challenge has been a great excuse to brush up on my drawing and sketching skills. I was excited to dig out my box of colored pencils (which gets dumped out by my toddler on a daily basis).

Most of my great picture book ideas come from the aforementioned toddler. Usually, he does or says something that sparks an idea. Sometimes I ask him: “what kind of book do you want Mama to make?” (his response usually involves construction or monster trucks—not my subject of choice, but I’m trying to think outside the box…)

Some days, a great idea just flows and I can’t stop writing and brainstorming. Other days, there are no ideas. But it’s OK.

Onward to the rest of the month!





October 29, 2014

5 lessons learned at the 2014 Brand New Conference

Filed under: Branding,Creativity — Tags: , , , — lidia @ 10:00 am

2014 Brand New Cnference in chicago

I recently attended the Brand New Conference in Chicago, a 2-day event that focuses on corporate and brand identity.

In addition to having the best lanyards and stage set-up ever (see above), the conference shared branding wisdom from designers from around the world. In fact, the conference itself was a perfect example of branding at work.

5 lessons learned

  1. Use all of your experiences as influence for your work. (Lance Wyman)
  2. Craft is still important in design. (discussed by most of the speakers)
  3. Use your environment as inspiration. (Sebastian Padilla)
  4. Strategy and brand positioning are the foundation for design solutions. (Sol Sender)
  5. Use your skills to make an impact. (Justin Ahrens)

Heading to a conference soon? Read my tips for designing the perfect conference experience.

October 25, 2014

30 picture book ideas in 30 days? Sign me up!

Filed under: Creativity — lidia @ 10:41 am

PiBoIdMo 2014 official participant badgeWith my new-found passion for designing children’s books, (and obsession with coming up new ideas) I was excited to stumble upon children’s book author (and mom) Tara Lazar’s blog and her annual challenge, PiBoIdMo: Picture Book Ideas Month

Inspired by the NaNoWriMo movement (National Novel Writing Month), PiBoIdMo challenges you to come up with 30 picture book ideas or concepts during the month of November.

I’ve had so many children’s book ideas percolating, so Im excited to have an incentive to start documenting them every day.

Sign up runs through Nov. 4. If anyone else joins in the fun, let me know! I will be sharing sketches on my typebaby Instagram page.

Now, off to buy a new sketchbook…

June 4, 2014

Creatives inspiring each other: the Creatives’ Cupboard MyNote

Filed under: Creativity — lidia @ 11:00 am

Creatives' Cupboard MyNote

CREatives Cupboard MyNoteI was thrilled to be included in the MyNote, a “creative journal” by Crystal Reynolds of Crystal Ink Design and Creatives’ Cupboard in Calgary, Canada.

Crystal and I met through the HOW Design Conference several years ago and she is a past Featured Biz Mama.

The MyNote features advice and inspiration from creative solopreneurs: designers, publishers (Janine Vangool of the fabulous UPPERCASE Magazine!), and business coaches from across the globe. The back section of the book includes lined pages for readers to jot their own notes and ideas.

It includes an article called “Typing up her own rules” that talks about how my graphic design business inspires my kids clothing line typebaby—and vice versa.

Read more about the MyNote here.

Order your copy here.

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