October 7, 2016

10-Minute Marketing: Make your holiday card mailing list

Filed under: 10-Minute Marketing — lidia @ 11:50 am

10-Minute Marketing: Make your holiday card mailing list

It’s that time of year… are you sending a holiday card? Ive been sending my friends, clients and vendors a New Year card and calendar for several years now. Whether you send a print card or an e-greeting, it’s a great way to thank the people who support you and your organization throughout the year. TIP: Include a handwritten message of gratitude for a personal touch.

Sending a holiday card is a great way to keep in touch with clients or prospects you haven’t heard from in awhile. I always get at least a few “I was thinking about contacting you for this proejct and then I got your card in the mail…” emails after sending my cards. And nowadays, it’s just nice to get something fun in your mailbox.

This week’s 10-Minute Marketing task:

Write down your holiday card mailing list. TIP: If you are using a previous list, check if names or addresses have changed since last year.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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September 16, 2016

10-Minute Marketing: Make your “Top 3” to-do list

Filed under: 10-Minute Marketing — Tags: , , , , , , — lidia @ 11:19 am

10-Minute Marketing: Make your “Top 3” to-do list

I’m a major list maker. I love making to-do lists and I especially love checking things off my to-do lists. However, because of my creative, spontaneous brain, I tend to make my to-do lists very long and detailed (don’t even ask how many side projects I’m working on). This can cause me to lose sight of the more important tasks.

That’s why I start each day with a “Top 3” to-do list: 3 things I must accomplish in that day. I jot these down on my calendar and refer to them when my creative brain starts to wander. BONUS: you are almost certain to check them off, i.e. get that great feeling of accomplishment!

This week’s 10-Minute Marketing task:

Make your “Top 3” to-do list.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow the series here.

September 9, 2016

10-Minute Marketing: Save screenshots of your online press mentions

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute Marketing: Save screenshots of your online press mentions

It’s exciting to be mentioned in blog posts, magazines and other online features. But unlike print, they are not permanent. Blogs shut down and web pages get deleted, which is why I make a practice of saving screenshots of all of my online press mentions to avoid potentially losing them.

I use the ScreenGrab Firefox extension which makes it easy to take screenshots right from my browser. I save my press mentions in a folder organized by publication name and date.

TIP: You can also use the screenshots as graphics for your website or other marketing materials.

This week’s 10-Minute Marketing task:

Take screenshots of your recent press mentions. Save them in a folder by date and publication name.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow the series here.

September 2, 2016

10-Minute Marketing: Make a list of places to share your story

Filed under: 10-Minute Marketing — lidia @ 10:12 am

10-Minute Marketing: Make a list of places to share your story

Sharing your story or expertise is a great way to get the word out about your organization and to position yourself as a thought leader.

I regularly contribute to small business blogs, as well as HARO (Help a Reporter Out) requests and have been featured on websites such as FitSmalBusiness.com and Huffington Post. I also recently had the opportunity to share my entrepreneurial journey on the Eric Olson Show podcast.

8 places where you can share your story:

  1. Magazines
  2. Trade magazines
  3. Local newspapers
  4. Alumni publications
  5. Blogs
  6. Podcasts
  7. HARO (Help a Reporter Out)
  8. uPitch or other PR apps

This week’s 10-Minute Marketing task:

Start a list of places to submit newsworthy updates or stories from your organization. Need ideas? Email me and let’s brainstorm together!

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

August 26, 2016

10-Minute Marketing: Save a few articles to read later

Filed under: 10-Minute Marketing — lidia @ 10:43 am

10-Minute Marketing: Save a few articles to read later

Are you suffering from content overload? I know I am. It feels nearly impossible to keep up with the latest news in my industry. Which is why I like to save useful articles to read later when I have a few moments of time (after dropping off my son at school, for example).

My app of choice to save articles and blogs posts is Evernote. However there are other apps dedicated to saving and reading articles such as Pocket and Instapaper. And the nice part is these apps can integrate with your mobile device and automatically save from your browser.

This week’s 10-Minute Marketing task:

Open an account with a content-saving app. Save a few articles to read later.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

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August 5, 2016

10-Minute Marketing: Track your monthly highlights

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute Marketing: Track your monthly highlights

A great way to make sure you are meeting your goals is to keep track of “monthly highlights” or positive events that happen in your organization.

I use Evernote to keep track of the following highlights for my business: New clients, press mentions, success stories, and sales (% up/down)

Not only are these highlights a great way to stay motivated and focused on your goals, but you can also use them to highlight your successes in your content marketing, website copy, or other marketing materials.

This week’s 10-Minute Marketing task:

Start a file for your monthly highlights. Determine 4 categories you will track.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

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July 22, 2016

10 Minute Marketing: Establish your brand guardrails

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10 Minute Marketing: Establish your brand guardrails

When you are developing your branding, it’s just as important to establish the who, what, and why of your organization as it is the NOT.

In order to better serve your ideal clients and true mission, you’ll have to determine who you do NOT serve or what services you do NOT offer—and most importantly, you’ll have to stick to it. Brand guardrails can be applied to clients, services, values or beliefs.

When you are unsure of an aspect of your brand, ask yourself: will this make a positive impact in the public’s view of my organization? If the answer is no or even maybe, then move on.

This week’s 10-Minute Marketing task:

Write down your brand guardrails.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

July 8, 2016

10-Minute Marketing: Make a list of frequently asked questions

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Miinute Marketing: make a list of frequently asked questions

Have you ever stopped to think about the questions you are asked by your clients or supporters? These questions are a treasure trove of information for marketing and promoting your organization.

Here are a few ways you can utilize the questions people are asking in your marketing materials:

  • Blog post topic
  • Website “What we do” or “About us” sections
  • Marketing brochure or one-sheet PDF
  • Webinar topic
  • Workshop topic
  • Tipsheet related to your mission or specialty

Most importantly, you need to keep track of these questions when they come up. I like to keep track of mine in Evernote, but any note-taking app or even a Word file will do.

This week’s 10-Minute Marketing task:

Make a list of the questions you are often asked by clients. BONUS: Jot down ideas for how you can use this useful information.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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June 24, 2016

10-Minute Marketing: talk to someone you don’t know

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute Marketing: talk to someone you don't know

As someone who hosts networking events, I love networking. But I know most people don’t share that feeling. Approaching people you don’t know can be scary and uncomfortable. But in my experience, it always leads to something positive: an idea, an inspiration, a collaboration, a referral—or even a friendship or working relationship.

If you are a networker like me, today’s task will be a breeze. If you’re not, try to keep an open mind and look at it from a position of “What will I learn?” or “What can I share?” rather than “What will I gain?” Networking isn’t about getting something, it’s about creating a relationship that will eventually benefit both of you.

This week’s 10-Minute Marketing task:

Approach someone you don’t know and strike up a conversation.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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February 19, 2016

10 Minute Marketing: Create a Project Status Sheet

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute-Marketing-create-project-status-sheet

As a creative-minded person I’m drawn to multi-tasking, moving from task to task as inspiration strikes. However, I’ve realized that trying to do too many things at once—without a plan—is detrimental to my productivity.

project status sheet exampleI decided to create a Project Status Sheet, a simple Excel spreadsheet that details my current projects, tasks and due dates. Now, I can see at-a-glance which tasks need my attention first and which can wait.

TIP: if I have a really important task, I also jot it down on my calendar so I don’t forget!

This week’s 10-Minute Marketing task:

Create a Project Status Sheet. Update and refer to it daily.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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