September 1, 2017

10-Minute Marketing: Add a Services tab to your Facebook business page

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 10:00 am

10-Minute Marketing: Add Services to your Facebook page

Did you know that Facebook Business pages now have a Services tab? I recently discovered it myself and added it to my Facebook page, but I suspect many organizations are not using it.  It’s an easy way to let visitors know at-a-glance what services you offer (and if it applies, what the costs are).

Adding Services is easy: click on the “Services” tab on the left side on the page, click “Add Your Service,” input your description and optionally add a cost and duration. I suggest using branded images or icons for the most impact.

Need help? Here’s a great how-to from Social Media Examiner. 

This week’s 10-Minute Marketing task:

Add a Services tab to your Facebook page.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

August 18, 2017

10-Minute Marketing: Implement a CRM system

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 11:05 am

10-Minute Marketing: Implement a CRM system

As someone who’s been tracking prospects in Excel spreadsheets for years, switching to a CRM (customer relationship management) tool has been a real game changer for me. Not only can I reach out to and follow up with my prospects and leads more efficiently, but my communication with them is in one place rather than scattered throughout spreadsheets and email folders.

There are a lot of CRMs available and they have varying levels of features and complexity, so I recommend testing a few to see which one is best for your needs.

Here are a few that have tested by or recommended to me:

This week’s 10-Minute Marketing task:

Open an account with a CRM and add 5 prospects.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

February 17, 2017

10-Minute Marketing: Update your LinkedIn profile

Filed under: 10-Minute Marketing — Tags: , , — lidia @ 10:00 am

10 Minute Marketing_update your linkedin profile

Many of us probably haven’t looked at our LinkedIn profile since we created it. However since its gain in popularity, it’s a good idea to get reacquainted with LinkedIn and spruce up your profile.

A few things to keep an eye out for:

  • Headline: Does it accurately state what you do? (keep relevant keywords in mind)
  • Skills: Can you add or delete any? (again, keeping keywords in mind)
  • Headshot: Do you have one? Should it be updated?
  • Posts: Have you written a recent blog post that your network would be interested in? Here’s how to publish it on your LinkedIn profile.
  • Summary: Does it speak to your target audience and how you can help them? Should you update your work samples?
  • Recommendations: Are they recent? If not, reach out to recent clients for recommendations. Here’s a how-to.
  • Organizations: Update to include new memberships or delete old ones.
  • Groups: Delete those that are no longer of interest or relevant.

This week’s 10-Minute Marketing task:

Tidy up your LinkedIn profile.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

February 10, 2017

10-Minute Marketing: Survey your clients

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 10:00 am

10-Minute Marketing: Survey your clients

How often do you ask your clients or supporters questions? I know how easy it is to get caught up in projects, but if you stop to ask questions it can offer insight into how you can enhance your projects and relationships.

Here are a few questions you can ask your clients:

  • What do you need?
  • What are you struggling with right now?
  • How can I help?
  • How can we improve our working relationship?
  • How else I can help you?

To get your answers, you can simply call or email them, or send out a short survey (I recommend SurveyMonkey or Typeform). I also like to keep a running list of client inquires or pain points in Evernote so that I can refer to it them often.

This week’s 10-Minute Marketing task:

Prepare a client survey or simple email with a few questions.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

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January 6, 2017

10-Minute Marketing: Make a list of things to learn

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute Marketing: Make a list of things to learn

Instead of making New Year resolutions every year, I make a list of things I want to learn. I find it to be less intimidating and more practical than making resolutions. My list usually involves both personal and work-related purusits (as they often cross over) and sometimes (OK, always) I carry over things from past years

This week’s 10-Minute Marketing task:

Make a list of things to learn this year.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

December 23, 2016

10-Minute Marketing: Review your yearly goals

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10 Minute Marketing_review your yearly goals

With the year drawing to a close and projects slowing down, it’s a great time to reflect on this year’s goals. I’ve talked about making a list of this year’s accomplishments, but now let’s look specifically at the goals you set and see how you did.

A few question to ask yourself as you review:

  1. What were my goals?
  2. Did I achieve them?
  3. What made it easier to achieve them?
  4. What prevented me from achieving them?
  5. Are there aspects of this year’s goals that I should carry over into next year?

This week’s 10-Minute Marketing task:

Take 10 minutes to review this year’s goals.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

December 16, 2016

10-Minute Marketing: Choose a word for the year

Filed under: 10-Minute Marketing — Tags: , , , , , — lidia @ 10:00 am

Choose a word for the year

Starting back in 2014, I’ve chosen a word for the upcoming year. I learned this from Gretchen Rubin and I’ve found it to be a great way to set the tone for the year and stay focused on my goals.

This year’s word was REGROUP. After taking some time off to focus on my new baby last year, I wanted to regroup and get back to business this year—which I successfully did. (Stay tuned to hear my word for next year…)

This week’s 10-Minute Marketing task:

Choose a word for the upcoming year. Print it out and post in your workspace.

BONUS: Share your word on my Facebook page!

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

 

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December 2, 2016

10-Minute Marketing: Make a list of this year’s accomplishments

Filed under: 10-Minute Marketing — Tags: , , , , , , — lidia @ 10:39 am

10-Minute Marketing: Make a list of this year’s accomplishments

Now that 2016 is drawing to a close (whaaaat?) it’s a great time to reflect on what you’ve accomplished this year. We spend so much time focused on achieving our goals, so it’s nice to spend a little time basking in the glow of our accomplishments. And once you start writing it down, you will realize you’ve accomplished quite a lot.

You can do this is a few different ways. For example, I keep a running list of monthly highlights so that at the end of the year, I can review a few key areas of my business: client growth, sales growth and press/PR highlights. These highlights also come in handy for my press mentions, website copy and content marketing. I also recently made a list of my accomplishments related to the yearly goal I made in my accountability group.

However you do this exercise, I think you will be pleasantly surprised at the end. Feel free to share here or on my Facebook page so we can all cheer you on!

This week’s 10-Minute Marketing task:

Make a list of your accomplishments this year.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

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November 18, 2016

10-Minute Marketing: Respond to your LinkedIn notifications

Filed under: 10-Minute Marketing — Tags: , , , — lidia @ 10:25 am

10-Minute Marketing: Respond to your LinkedIn notifications

How often do you check in with LinkedIn? If you’re like me, perhaps not as often as you should. However, LinkedIn notifications can offer great insight into who is looking at your profile as well as an easy reminder to engage with your network.

TIP: The easiest way to do this is on a mobile device, see the “Notifications” tab in the LinkedIn app. On desktop, check the “Who’s Viewed Your Profile” and “Your Updates” pages (under the “Profile” tab).

6 ways to make your LinkedIn notifications work for you:

  1. Congratulate a connection on an anniversary or new job
  2. Reach out to prospects or past clients who have viewed your profile or liked your article
  3. Assess if your profile is attracting your ideal prospect
  4. Engage with people who are reading your articles
  5. Comment or like a connection’s article
  6. Respond to comments on your updates

This week’s 10-Minute Marketing task:

Check your LinkedIn notifications and take one action (send a note, follow-up, ask a question, etc.)

LInkedIn_50x50 Connect with me on LinkedIn

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

November 4, 2016

10-Minute Marketing: Create an email signature

Filed under: 10-Minute Marketing — Tags: , , , , , — lidia @ 10:00 am
10-Minute Marketing: Create an email signature
With so many emails hitting inboxes, having a signature that includes all of your contact information is crucial. How do you know what to include? Think about how someone who doesn’t know you (or your organization) would connect with you: Would it by phone or in-person? Would they need to see samples of your work? Where are you most active (online, social media)?
Here are a few things to consider including in your email signature:
  • Your full name
  • Organization name
  • Phone number
  • Address (or just city/state)
  • Tagline (or short blurb about what you do)
  • Website
  • Social media links
  • Call to action (link to portfolio, newsletter, blog post)
Most email programs allow you to easily create an email signature. I like HubSpot’s email generator which does all the hard work for you.

This week’s 10-Minute Marketing task:

Create an email signature.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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