February 11, 2020

RECAP: #GivingTuesday 2019 Impact Report

Filed under: Communications — lidia @ 10:00 am

Giving Tuesday 2019 Report Recap

#GivingTuesday first started in 2012 with the mission to inspire collective action towards improving communities and creating real change. Since then, the movement has done just that—igniting acts of kindness, both big and small, all over the world.

This year’s Impact Report gives an overview of #GivingTuesday 2019, showing how “when people demonstrate generosity collectively, they can create real and systemic change.”

Here are key takeaways from the report: 

Giving made a real difference

On #GivingTuesday 2019, PALTOWN Development Foundation, a nonprofit that provides online support groups to empower cancer patients (and comprised of only two members), raised 25% of its operating budget. 

Crisis Text Line, a nonprofit that help texters from self-harm, signed up thousands of volunteer crisis counselors on #GivingTuesday.

Food4Thought spent #GivingTuesday—and every other Tuesday in 2019—feeding the homeless and providing them with clothing and toiletries. 

There were measurable results

  • $511 million was donated online 
  • $1.46 billion was donated offline
  • 27 million people participated (13.5 million donated and 7.6 million volunteered)
  • 60 movements within the U.S.
  • 400+ community movements worldwide
  • 20.1 billion social media impressions worldwide.
  • 13% of the entire U.S. population participated in #GivingTuesday.

Records were broken in 2019

#GivingTuesday has continued to grow. In 2019, online giving increased by 28%, donations made online increased to $4.3 million (from $3.8 million in 2018), and average donation size increased to $119 (from from $105 in 2018).

People shared stories from around the world

In Portugal, the city of Chicco donated a baby basket filled with diapers, blankets, and other baby items to mothers that gave birth on December 3rd (“GivingTuesday babies”)

On #GivingTuesday in Liberia, leaders found volunteers to donate their wedding dresses to women that had lost their wedding photos. The leaders then organized a photoshoot so women could rebuild those lost memories. 

Organizations came together to make a bigger impact

Community campaigns within the U.S. have increased by 57%. In 2019, there was a new trend in which multiple organizations came together to fundraise and split the donations equally. Supporters liked this trend because it allowed them to donate to a cause, not just an organization. 

Kids got involved in giving

On December 3, 2019, kids from over 32 countries participated in afterschool acts of kindness and generosity through #GivingTuesdayKids

In Ukraine, students raised money for a local cancer hospital by organizing a school-wide fair that involved a bake sale and other hands-on giving activities. 

Brazilian child superstar, Isabella Casarini, led a social media movement to encourage kids to share their acts of kindness within their community.

It’s not too early to prepare for this year

It’s never too early to start thinking about your #GivingTuesday campaign. As you prepare for this year’s campaign, here are some tips from my series on branding and marketing your #GivingTuesday campaign: 

December 5, 2019

Tips for meaningful #GivingTuesday follow-up

Filed under: Giving Tuesday — Tags: , , , — lidia @ 10:00 am

Congratulations, you did it—you made it through #GivingTuesday! But your work is not done yet. 

Take advantage of the momentum of your campaign: Follow up with your donors and supporters, create meaningful connections that will last throughout the year, and use the insights gathered this year to inspire next year’s campaign. 

Say thank you—and share results

Thank your supporters on social media and share the results of your campaign as well as the impact it has on the people your serve. Sharing a video thank you from the organization’s founder or leaders can make it more personal. 

TIP: Create an infographic or graphic that shows the results of your campaign and how you met your goals. 

Send an email

A day or two after #GivingTuesday, send a thank you email or postcard to your donors and supporters. If possible, segment your email list to personalize the message based on their giving (ie first-time donors, returning donors, etc.) 

TIP: Don’t forget to ask donors and supporters to follow you on social media so you can engage with them throughout the year. 

69% of donors prefer to be thanked for their donations via email, followed by a print letter [2018 Trends in Giving Report].

Focus on them (not you)

Rather than talking about your organization’s needs, tell your supporters specifically how their gift will be used, the change it will make in the community or how a person’s life will be affected.

TIP: Add photos or infographics for extra impact.  

Cultivate new donors

Take advantage of this opportunity to engage with new donors: Send a personalized message that tells the story of your organization, including ways they can be involved throughout the year. Mention any upcoming events or volunteer opportunities they can be a part of. 

TIP: Link to a blog post or landing page with a compelling story to help them experience your organization’s mission. 

Donors acquired during Giving Tuesday are 10–15% more likely to give again than donors acquired on typical days through peer-to-peer fundraising campaigns (Classy).

Promote your year-end campaign

Just because someone donated on #GivingTuesday doesn’t mean they are unwilling to give again, so add them to your list for year-end giving. Again, segment your list so you can thank them for their previous gift accordingly.

And if they do give again, remember to take them off your active list so they are not receiving unnecessary emails. 

TIP: Include non-monetary ways they can give or get involved with your organization. 

Encourage peer-to-peer fundraising 

Give donors a way to be more personally involved with your mission by suggesting a peer-to-peer (P2P) fundraising campaign for their next birthday or special event. 

Contrary to what you may think, all ages respond well to P2P: Over 90% of Gen Xers and Millennials and almost 80% of Baby Boomers report using P2P (Guidestar).

Nearly ⅓ of online donations are made through peer-to-peer fundraising (Classy).

Gather data

Use this time to gather important data on your donors. Analyze their behaviors during #GivingTuesday, note what type of communications resonated best, and use this insight to improve future engagement with donors. 

Check your social media insights and Google Analytics and save screenshots to compare next year. 

TIP: Use the data you collect to make notes for next year’s campaign. 

Collect ideas for next year

Create a shared document where you and your team can collect ideas and design samples to inspire next year’s campaign. 

TIP: If you still have them in your inbox, save the standout #GivingTuesday emails you received this year (as I did myself!) as well as your favorite social media images. 

Return donors whose first interaction was on GivingTuesday re-engaged sooner than donors whose first interaction was outside of GivingTuesday (The State of Modern Philanthropy 201).

___

Don’t let all your hard #GivingTuesday work go to waste. Use this time to genuinely engage with new and returning donors—as well as to make next year’s campaign even better. 

November 21, 2019

Last-minute communications tips for #GivingTuesday

Filed under: Giving Tuesday — lidia @ 10:05 am

We are just two weeks away from #GivingTuesday! Now that your campaign is in full-swing, there are a few steps you can take to assure day-of event (and post-event) success. 

Update your profiles

Make sure you’ve changed all of your social media headers and profile images  to reflect your #GivingTuesday branding. You may also want to create a Facebook event for the event. 

TIP: Use #GivingTuesday’s custom profile frames to easily change your Facebook profile image. 

Go big on social media

Bump up the frequency of posts, and don’t be afraid to mention your call to action. Do a countdown in your posts (i.e. 1 week away, 2 more days, tomorrow) to emphasize the urgency to give. 

Do one last email push

Schedule weekly emails reminding supporters about your campaign and ways they can give, including a link to your landing page and giving pages. If possible, also include non-monetary ways to give. 

TIP: Don’t forget to reach out to staff and volunteers to remind them to get involved by sharing the campaign in their personal networks and/or being available on #GivingTuesday to help with day-of tasks. 

Test your pages

Test your landing page and giving pages to make sure they are functioning properly. Have a backup plan for any issues that may occur on the day of the event. 

Create a day-of plan

Assign a staff member(s) to manage tasks on #GivingTuesday such as monitoring giving pages, responding to donor questions and engaging on social media. Keep followers and donors updated throughout the day on the progress toward your goal—and remember to thank them for their support and contributions. 

TIP: Create a template for sharing your campaign updates in Canva or Adobe Spark and you can easily update it throughout the day. 

Prepare a thank you

Decide how you will thank donors after #GivingTuesday, whether it’s a video, social media post, email, postcard—or all of the above! Thank your staff, donors, volunteers, community, and anyone else who helped make your campaign a success. Use a popular hashtag like #ThankYouWednesday to increase your reach.

TIP: Consider creating the graphics and messaging now, so they are ready to send or post the day after the event. 

Use the momentum

If you are also doing a holiday or year-end appeal, use the momentum from #GivingTuesday to boost that campaign as well. Mention the support you received on #GivingTuesday and how their gift will help to propel your mission. 

Here’s to a successful #GivingTuesday! Stay tuned for my final post with tips for successful follow-up and post-event engagement. 

Catch up with previous posts in my #GivingTuesday series:

October 25, 2019

Tips for using social media in your #GivingTuesday campaign

Filed under: Social Media — lidia @ 10:03 am

We are almost six weeks away from #GivingTuesday! Now that you’ve outlined your goals and strategy, created a brand guide and developed your story, it’s time to launch your campaign on social media.

With 29% of online donors saying that social media is the communication tool that most inspires them to give, you don’t want to ignore this aspect of your campaign.

First, let’s go back to my post that mentions the 4 characteristics of an effective #GivingTuesday campaign and see how it applies to social media:

  • An inspired leader – Include thoughts from or images of your leader (or team member who is leading the campaign) in your campaign to bring a personal touch to your outreach.
  • Clear BIG goal – Define your social media goal: Is it donors, dollars, event attendees, followers, partners or volunteers?
  • Collaboration with partners – Collaboration is huge in social media. Think of ways to partner with a like-minded organization so you can both expand your reach.
  • Authenticity – Help your followers emotionally experience your mission and daily work through real-life photos and videos that genuinely tell your story.

Make a plan

You can’t expect success from a social media campaign if you don’t have a plan. Using your overall #GivingTuesday campaign strategy as reference, create a social media strategy that includes the following:

  • Goals of social media campaign
  • Social media outlets to focus on
  • Audience for each outlet
  • Types of posts for each outlet
  • Posting frequency

Remember that each social media outlet may have a different goal and audience, so you’ll want to consider each and tailor your content accordingly.

For example, 39% of millennials worldwide are inspired to give because of what they saw on social media, so you may focus on Instagram for that audience. And over half of LinkedIn users report donating to charities, so that outlet may be useful for targeting organization leaders or business professionals.

Focus, focus, focus

For a social media campaign to be effective, it has to resonate with your followers. One way to do this is to be very focused. Instead of sharing miscellaneous content, tell one singular story from different points of view throughout your campaign.

TIP: Creating a campaign focused on one story related to your mission also means you will end up with content that can be reused throughout the year.

Make it easy to share

In order to make it easier for everyone to spread the word on social media, it’s helpful to create a simple media kit.

Gather campaign-related images, videos, logos and other graphics. Then create a document with sample pre-written posts to cut and paste for each social media outlet. File everything in a shared folder that can be easily accessed by your team, freelancers, or ambassadors.

Did you create a brand guide as I demonstrated in my last #GivingTuesday post? Great news! Include that in the media kit so that your branding will be consistent throughout the campaign.

Get others on board

Social media is well, social, so get as many people involved as you can. Consider featuring your organization’s leader or the team member leading the campaign through stories and images. And of course, encourage your team to share the campaign with their personal networks.

If you have supporters who regularly share your posts or mention your organization in their posts—turn them into social media ambassadors. As nonprofit social media marketer Julia Campbell says in her guide to coordinating social media ambassadors on #GivingTuesday, this “group of passionate and inspiring people who want to spread the word about your cause and raise money for you” are your greatest asset.

Partner up

Are there like-minded organizations or groups—locally or nationally—that you can partner with on your campaign? By cross-posting content or participating in an Instagram takeover, both organizations can expand their reach.

And don’t limit yourself to fellow nonprofits. Small businesses, especially local businesses, can be great collaborators as they prepare for Small Business Saturday (Saturday before #GivingTuesday).

Get more done in less time

Organizations often struggle with social media because of a lack of time or resources.  A strategy I recommend is to block out a few hours to write and schedule a month’s worth of campaign posts. You can still share and post spontaneously throughout the month, but this way you’ll have a steady stream of posts and maintain consistency in your campaign.

Another way to save time is to use a content calendar to track current and upcoming posts. It can be as simple as a spreadsheet or you can use an app like Trello, which has useful content calendar templates.

TIP: Many social media schedulers and other tools have nonprofit discounts—see my list of 15+ Low-Cost Social Media, Content & Email Marketing Resources for Nonprofits.

Don’t push the ask

Don’t lead with the ask. Make sure your social media content is evenly distributed between information, education, stories, conversations—then the request for donation.

Also, remember that people may want to donate in ways other than money, so consider highlighting non-monetary ways to get involved in your #GivingTuesday campaign, such as board or volunteer opportunities or wish lists of goods and services.

Show followers the impact your organization is making, show them why you are passionate about your mission. Give them enough background so that when they do see your ask, they will be inspired to give.

Be inspired by others

As the #GivingTuesday Learning Lab Facebook page branding expert, I often hear people struggling to find ideas for their #GivingTuesday campaign. One of the best ways to get inspired is to see what others are doing.

Observe how other organizations are using social media in their campaigns—specifically techniques you may not have considered such as Instagram Stories, Facebook Live or a Q&A session or live interview.

A #GivingTuesday hashtag search will provide lots of examples, or you can reference #GivingTuesday 2018 Success Stories for examples from nonprofits, foundations, higher education, schools and more.

P.S. Be inspired, but please don’t copy!

Haven’t started working on your campaign yet?

Not to worry! #GivingTuesday has put together a handy 6-Week Communication Plan that will get you caught up, week-by-week.

On average, nonprofits gain 4X the number of new donors on #GivingTuesday than they do on a typical day. And with social media driving 57% of traffic to fundraising campaign pages, it’s smart to invest time and effort into this aspect of your #GivingTuesday campaign.

Catch up with my #GivingTuesday series:

And stay tuned for the next post where I’ll be talking about last-minute tips for your campaign.

September 26, 2019

How to use branding to personalize your #GivingTuesday campaign

Filed under: Branding — lidia @ 2:04 pm

If your nonprofit is ready to join the #GivingTuesday movement, here comes the fun stuff: personalizing your campaign and making it your own.

The great thing about #GivingTuesday is that it’s an “unbranded movement”—you have the flexibility to make it whatever you want. You can use your organization’s branding to create custom #GivingTuesday social media graphics and hashtags that are consistent with your existing branding and marketing outreach.

Here are some tips for personalizing your #GivingTuesday campaign.

Start with a plan

Get started by downloading the Getting Ready for #GivingTuesday workbook. You’ll find prompts for developing your campaign name, visuals and tagline, as well as narrative and call to action.

Create a brand guide

A brand guide visually expresses the important aspects of your branding. It functions as a reference guide to keep your visuals and messaging consistent throughout your campaign.

Your brand guide can be simple, but should include the visual aspects of your branding, i.e. logo, colors, fonts, images and videos—as well as your voice, and the theme and hashtags you plan to use in your #GivingTuesday campaign.

When you design a campaign social media post or website graphic, reference your brand guide to be sure it’s aligned with your branding and messaging.

TIP: When designing a piece, ask yourself: Will a follower recognize this as part of my brand? If not, revisit your design (and brand guide) to make it more consistent with your brand’s identity.

Here is a Social Media Template you can download and personalize in Canva.

Incorporate the #GivingTuesday branding

While you want to use your organization’s branding, it’s also smart to incorporate aspects of #GivingTuesday’s branding so that your audience recognizes your campaign is part of this global movement.

If you don’t have a graphic designer on hand, tools like Canva or Adobe Spark (both of which offer nonprofit discounts) make it easy to create images using the #GivingTuesday branding and logo.

TIP: The #GivingTuesday hex color codes are #C02032 (red) and #32417E (blue).

Here are some examples of how organizations have incorporated #GivingTuesday’s branding into their own.

Create a unique hashtag

Creating a hashtag unique to your campaign is one of the best ways to increase your engagement. You can use your organization’s name, tagline, or campaign name—just keep it simple and memorable.

You can also play on your organization’s mission, like Dress for Success did. The organization—whose mission is to empower women to achieve economic independence by providing , among other things, professional attire—played on the #GivingTuesday name by staging a #GivingShoesDay where women were encouraged to donate their gently-worn professional shoes.

Be consistent

Consistent branding helps reinforce the who, what and why of your organization—and creates a connection with your audience. It also helps with donor retention.

Using a brand guide, as well as a content calendar, will help to create visual and messaging consistency that will inspire viewers to take action during your #GivingTuesday campaign—and throughout the year.

Here’s an example of how Appalachian Trail Conservancy has created a #GivingTuesday campaign that is consistent with their overall branding.

Tell authentic stories—through video

During #GivingTuesday people may feel overwhelmed by fundraising appeals. To stand out and resonate with your audience, you need to tell your story.

A compelling story allows potential donors and supporters to make an emotional connection. And video allow you to express situations in a way that static text and images can’t.

Videos are shared over social media 1200% more than text and pictures combined. If that doesn’t convince you, video viewers retain as much as 95% of a message when they watch it—text viewers only retain 10% of what they read.

Here’s an example of how Sick Kids Foundation uses storytelling in their “Undeniable” campaign video.

With your plan, brand guide and story in hand, you are well on your way to creating a #GivingTuesday campaign that is all your own—one that will stand out on December 3rd and beyond.

Stay tuned for the rest of our monthly blog series that will lead you through marketing your #GivingTuesday campaign!

August 7, 2019

Is your nonprofit organization ready for #GivingTuesday?

Filed under: Giving Tuesday — lidia @ 10:00 am

Is your nonprofit organization ready for #GivingTuesday? | lsvdesign.com

#GivingTuesday is a global movement that impacts local communities by transforming the way people think about giving and how they participate in the giving season. Their mission is to inspire collective action towards improving local communities through generosity. They stress the importance of each act of kindness—no matter how small. The ultimate goal of this movement is to bring people together to create a more generous world.

#GivingTuesday is the Tuesday after Thanksgiving in the United States. It was started in 2012 to reclaim the season for giving and is now celebrated in more than 190 countries all over the world. In 2018, $400 million was raised online. 

How participating in the movement can benefit my organization

Nonprofits raise more during year-end when they participate in #GivingTuesday—the average donation is $105. In 2018, 75% of #GivingTuesday’s financial contributors were repeat donors. The holiday season creates a boost in giving by drawing in more donors and by encouraging current donors to give more.

#GivingTuesday is not just about monetary donations

#GivingTuesday celebrates every giver, no matter their donation. The movement is not about one’s ability to donate—it’s about taking action. Many donors participate in more than one way. For example, 37% of participants donate in non-monetary ways such as food and clothing drives or volunteer work. 

Having trouble thinking of ways people can give back to the community? See #GivingTuesday’s Case Studies. They share success stories from nonprofit organizations that can spark inspiration within your own organization.

4 characteristics of an effective #GivingTuesday campaign

Some campaigns are more effective than others, but why? Well, it’s simple. Those campaigns possess these qualities:

  • Inspired leader – Leaders who are passionate and authentic will inspire your donors.
  • Authenticity – Your brand, message, and approach should be authentic as well as resonate with potential donors.
  • Collaboration – Partnering with local businesses, funders and fellow organizations can amplify your campaign. Search for local movements here. 
  • Clear goal – You should have a goal that reflects your organization’s priorities and is big enough that people notice and are inspired to get involved. Here are some ideas:

Steps to get started on your #GivingTuesday campaign

#GivingTuesday is a mere four months away. Based on the 2019 Campaign Timeline, by now your organization should have:

  • Registered for #GivingTuesday (GT) at www.givingtuesday.org
  • Downloaded the case studies and toolkits relevant to your organization
  • Set clear goals
  • Organized a staff meeting to select team members to work on the campaign
  • Reached out to local businesses, funders, and potential partners for funding and idea exploration
  • Researched local movements to get involved in
  • Talked to donors about providing a match or challenge grant to build extra excitement

If you’re behind in your campaign steps, no worries! There’s still time to get caught up.

This month, your organization should be working on the following:

  • Confirm your campaign plan and goals that reflect your organization’s priorities
  • Map out a timeline and share with key team members
  • Confirm assets and graphics you’ll need for the campaign
  • Start mapping out your content calendar
  • Think about your evaluation strategy

Our next blog post will further explain the steps needed to continue preparing for your campaign.

Additional #GivingTuesday resources

  • Getting Ready for GivingTuesday workbook: gives you step-by-step instructions on building a #GivingTuesday campaign. It’s a great tool for cementing thoughts on paper with plenty of room for notes and ideas. The workbook is backed by previous #GivingTuesday leaders. The workbook aids the organizations on campaign building, recruiting a team, and timeline creation.
  • GivingTuesday Learning Lab: a Facebook Group for nonprofit organizations to ask questions and share ideas with other organizations. I’m the “resident branding expert” in this group, so bring me your questions on branding.
  • 2019 Campaign Timeline :lays out all of the tasks that need to be completed during each month from June to December. It is a great way to help you stay on top of things.

Are you ready to join the #GivingTuesday movement? 

Mark your calendars: in 2019, #GivingTuesday falls on December 3rd and your nonprofit has the opportunity to join thousands of other organizations to spread generosity that positively impacts others. Sharing your story will inspire change, and may start a wave of generosity that lasts longer than just one day.

Stay tuned for the rest of our #GivingTuesday blog series that will lead you through branding and marketing your campaign, along with monthly to-dos to keep you on track. 

December 15, 2020

What Makes A Good Giving Page

Filed under: Branding,Communications — lidia @ 10:03 am

Photo by Akil Mazumder from Pexels

The ultimate goal of any giving page is to encourage visitors to make a donation. After filling out 10+ donate forms during this year’s GivingTuesday, I jotted down some best practices and I took note of the most engaging elements of a well designed giving page. 

The key to success is a good user experience, and while your supporter is there keep them involved. Whether you are creating a giving page for the first time or need to refresh your organization’s page with new content, here are 5 things to consider when designing a giving page. 

Focus on Branding

The giving page is an extension of your website. It’s important to create a trustworthy page by including your logo and your organization’s color palette. This simple step reassures visitors they are still on your site while making their donation. In a 2020 report, Nonprofit Tech For Good noted branded pages raise 6 times more funding than generic pages. Inspire your supporters to take action! Include compelling images, create an uplifting video message and add testimonials of who you serve.

Be sure to share how donation dollars were put to use over the past year. Network for Good reports donors give 38% larger gifts to branded donation pages than to generic pages. 

I love the giving page at All Stars Project Inc. They incorporate the spirit of their organization with a moving image. Their logo and color palette are clearly identifiable in the top left corner of the website and the organization’s mission is clear. They even provide a snippet of what your donation dollars can provide.  

All Stars Project Giving Page

Good Functionality

Great content is step one. Collecting the donation is step two. Don’t lose your visitor with a complicated form and too many steps. 

Make donating easy and inspiring with these simple best practices.   

  • Ensure your donate button is easy to find. Most are located above the fold (the fold is that imaginary line at the bottom of the page before scrolling downward).  Try placing the donate button at the top right corner of the page.  
  • Make your donate button stand out in a bright color.  
  • Provide options by suggesting donation amounts at various levels: $10, $25, $50, $75, $100.
  • Share what your supporter’s donation will provide or allow supporters to choose what the donation should go toward.
  • Offer a recurring donation option, making it easy for supporters to keep contributing.
  • Allow visitors to dedicate the donation in honor or in memory of someone.
  • Ensure a receipt is automatically provided at the end of the transaction and in an email. 
  • Add a friendly reminder that the donation is tax deductible in the U.S. 
  • You might also want to mention the CARES Act temporarily suspended contribution limits.

Cradles to Crayons is a great example of an easy donation form and includes many of the tips above providing a feel good experience. 

Cradles to Crayons Giving Page

Be inclusive of all donors

Make donating fun by celebrating a variety of ways to give. Start with a low amount ($10.00) so everyone can get involved.  Encourage free ways to give such as social sharing, invite family and friends to join, volunteer time, donate skills, organize an event or create a birthday fundraiser on social media. 

Don’t forget to highlight additional charitable ways donors can support your organization. Include information on corporate donations, employer donation matching, stock gifts, in-kind support, and estate planning options. 

Hope for Widows is a great example of starting with a low amount, making the experience more inclusive.

Hope For Widows

 Audience Engagement

Don’t lose a captive audience. Keep them engaged to the end. Once your supporter hits the submit button, encourage them to explore your site and learn more about you. 

Here are a few ideas you may want to consider: 

  • If you didn’t share with donors what their dollars provide on the donation form, share the information via a link or video.
  • Add a link to your site’s most popular articles.
  • Add a link to get involved with your organization. 
  • Add a link to join your next event. 
  • Invite donors to join your email list and choose how frequent they want to hear from you: weekly, monthly, quarterly.
  • Invite donors to follow your organization on social media.
  • Offer a donor FAQ page.

Have a Follow-up Plan

Be sure to write a meaningful thank you. Keep donors committed to your organization’s mission by sharing impactful stories of your accomplishments. Show how your donor’s hard earned dollars are being put to use. Don’t always ask donors for more money but definitely have a plan to ask again. Supporters will only donate again if they feel connected to your organization. On-going communication is vital to future fundraising success.

There you have it! A good giving page improves your fundraising performance. Classy reported one-time donors who started on donation pages are more likely to return than donors who started on peer-to-peer campaigns or ticketed event campaigns. This means solid branding, a compelling message, good functionality, providing a variety of ways to give and keeping your audience engaged are critical to meeting fundraising goals. 

To learn more about how branding can impact your organization, read my post on why your nonprofit needs brand guidelines and how to create them. 

It’s never too early to start preparing for GivingTuesday! Read my series on creating effective GivingTuesday branding and marketing

 

November 6, 2019

RECAP: 2019 NGO Technology Report

Filed under: Social Media — lidia @ 10:00 am

The Global Non-Governmental Organizations (NGOs) Technology Report is a biennial research project, sponsored by Funraise and produced by Nonprofit Tech for Good, that strives to understand how non-governmental organizations (NGOs) worldwide use technology.

Using survey results from over 5,000 NGOs across 160 countries, this report is useful for analyzing your organization’s current use of web and email communications, online fundraising tools, social media, mobile technology, and productivity software, as well as for planning future online goals and strategies

Here are key results for the United States and Canada

Web and Email Communications

Almost all (97%) NGOs have their own website—with a majority of them having mobile compatibility, privacy policy, SSL certificate, online donations, and event registration features on their website.

  • The majority of organizations send out emails to supporters with 46% sending them out on a monthly basis. 
  • The majority of NGOs send email fundraising appeals quarterly. 
  • 64% use a Customer Relationship Management (CRM) software to track donors and supporters. 
  • 46% protect their data with encryption technology.
  • 85% accept donations online through their website. Credit card is the most used type of payment. The majority of organizations use fundraising tools such as recurring/monthly giving, tribute giving,  peer to peer fundraising and mobile card readers.
  • 58% participated in #GivingTuesday in 2018. Of those organizations, 62% received more funding that year than the previous year. 70% are planning to participate this year. Read my series about preparing for GivingTuesday.

TIP: See my post 15+ Low-Cost Social Media, Content & Email Marketing Resources for Nonprofits.

Social Media

The majority of NGOs believe social media is effective for recruiting attendees and volunteers for events, creating social change, online fundraising, for building online brand awareness and encourage people to take action.

  • 97% use social media on a daily basis to engage with donors and supporters.
  • 99% have a Facebook page for their organizationThe majority of NGOs purchase Facebook ads, use Facebook Charitable giving tools and use Facebook Live. 
  • 56% use Instagram, with a majority of organizations using Instagram stories. 
  • 64% use Twitter, with a majority using hashtags regularly. 
  • 37% have a LinkedIn page for their organization. 
  • 73% have a Google Ad grant. 

Productivity & Technology

The understanding of emerging technology by NPO staff is higher than the global average: 79% say they understand Artificial Intelligence, 75% cloud computing, and 58% predictive analytics.

  • 48% increased spending on technology in 2019; 8% decreased spending; 44% stayed the same.
  • 22% use tools for internal communication, such as Slack.
  • 29% use project management tools, such as Asana and Basecamp.

And finally, here are the most effective communication and fundraising tools, as determined by the survey:

  1.   Website
  2.   Case studies 
  3.   Email marketing 
  4.   Social media
  5.   Video

Read the entire Global Non-Governmental Organizations (NGOs) Technology Report. 

December 3, 2015

Why do moms in business give back?

Filed under: Community Outreach — lidia @ 11:19 am

GIVE

This Tuesday was Giving Tuesday, or #GivingDay, a global day dedicated to giving back.

When I found out about #GivingDay, I decided to give back to Little Giraffe Foundation by donating a portion of my typebaby online shop sales toward buying holiday gifts and books for local NICU families. My daughter recently spent 3 weeks in the NICU, so this was a cause close to my heart.

I started to wonder about the reasons others had for giving on #GivingDay, so I reached out to fellow moms in business for their insight.

For every gift membership purchased today, NPN [a Chicago organization that supports local families] is donating a membership to a family in the Rush or Lurie NICU.

– Christa Reed, Associate Executive Director at Neighborhood Parents Network (NPN)

I starting giving to Kiva simply because someone invited me. What I like about Kiva is how easy it is, the array of kinds of business all over the world I can choose from, the support offered for the small business owners and mostly because it’s fun!

– Gayle Stephens, GayleForce Healing Massage & Bodywork

I am giving to the Women’s Treatment Center because I believe it’s important to give everyone, especially Mothers, a second chance.

– Misse Daniel, Owner/Wedding Planner at Honey Bee Weddings

Why did you give on #GivingTuesday?

October 22, 2015

5 ways to get your nonprofit organization noticed on #ILGive day

Filed under: Community Outreach,Marketing & Promotion — lidia @ 10:00 am

ILGive-Logo-site--300x298#ILGive is coming up on Tuesday, December 1st. It’s a movement—in partnership with the national #GivingTuesday campaign—to support nonprofit communities in Illinois and encourage individual giving and philanthropy.

Is your organization participating? Great! Do you have a plan to promote your participation? No? Well, here are a few tips.

5 ways to get your nonprofit organization noticed on #ILGive day

  1. Create engaging and shareable social media graphics to promote the event and encourage likes and shares. Here are some ideas.
  2. Add a custom graphic and short blurb about #ILGive to your home page. See their Resources page for shareable info.
  3. Use the #ILGive hashtag and consider creating a custom hashtag for your organization, ie #GiveMyOrg.
  4. Add an #ILGive graphic to your email footer
  5. Feature #ILGive in your next email newsletter. See a sample email template here.
  6. Create an #ILGive flyer and include in mailings, brochures distributed at events, etc.
  7. Write an #ILGive-themed blog post

Need help engaging your supporters and expanding your reach? We can help design social media and newsletter graphics that will get noticed. Send me an email or call me to get started.

Here’s to a great #ILGive day!