April 30, 2020

A to Z of Social Media Marketing: Z is for (Gen) Z

Filed under: Social Media — lidia @ 10:00 am

Gen Z, also known as “Philanthroteens,” refers to young people born in the late 1990s and later. This group has grown up with access to current events and social media, so they tend to be  well-informed, socially-conscious, and looking to make a difference.

Gen Z are fans of platforms driven by fast-paced visual content like Instagram, Snapchat and YouTube, (Criteo). Social change activities and volunteer experiences are especially relevant to this audience as they build their resumes and seek out internships and jobs.

Since they make up the next generation of donors, Gen Z should definitely be considered in the planning of your social media marketing strategy

  • http://jlennidornerblog.what-are-they.com/ J Lenni Dorner

    Good post!

    Congratulations on reaching z.

    I hope you and yours are staying safe and healthy during this difficult time.

    J Lenni Dorner~ Co-host of the #AtoZchallenge, Debut Author Interviewer, Reference& Speculative Fiction Author

  • https://lynnforest.com Lynnette Forest

    Congratulations on your A to Z! I’ve never heard the term ‘Philanthroteens’ before – I like it!

  • http://blog.lsvdesign.com/ Lidia Varesco Design

    I hadn’t heard of it either until I started researching for my post—but I like it too!

  • http://blog.lsvdesign.com/ Lidia Varesco Design

    Thanks! I actually started last year and only got to C, so Im glad I was able to finish up this year.