April 29, 2020

A to Z of Social Media Marketing: Y is for Youtube

Filed under: Social Media — lidia @ 3:00 pm

Video posts are bigger than ever. YouTube is currently more popular than all other social media platforms (Hootsuite) and is the top channel for Gen Z

YouTube can be used similarly to other social media channels for campaign sharing, promoting volunteer activities, general awareness and other visually-engaging mission-based activities. 

Also, if you have a Google for Nonprofits account, you may be eligible for the YouTube Nonprofit Program, a program that helps nonprofits connect with supporters, volunteers, and donors through specialized YouTube features. 

TIP: If you’re just getting started, check out Classy’s YouTube Cheat Sheet for Nonprofits