April 28, 2020

A to Z of Social Media Marketing: X is for X-factor

Filed under: Social Media — lidia @ 8:37 pm

What is your organization’s x-factor (or point of difference) and how can you express this on social media? Social media is getting more and more crowded, so finding a way to stand out and be memorable is crucial. 

A few ways to stand out are using a particular style of image or illustration, creating a theme or hashtag unique to your organization, or writing in a unique voice or perspective.