April 27, 2020

A to Z of Social Media Marketing: W is for Who

Filed under: Social Media — lidia @ 7:37 pm

One of the first steps in developing a social media strategy is to determine your ideal audience, or who you are speaking to. Next, research which channels your audience follows and engages with. And lastly, learn what type of content they read and engage with. 

Keep in mind that each channel will have a slightly different audience, so make sure to customize your social media strategy for each audience (as it relates to each channel).