April 24, 2020

A to Z of Social Media Marketing: UX

Filed under: Social Media — lidia @ 4:32 pm

User experience, or UX, is the process of creating a product based on end users’ needs or expectations. All of your social media channels will make up the user experience, so it should be focused, targeted and relatable. 

This is a good reason to have a social media brand guide—and ideally a brand guide for your overall branding—so that every print and digital interaction a user has with your organization is consistent and on-brand.