April 23, 2020

A to Z of Social Media Marketing: T is Trust

Filed under: Social Media — lidia @ 2:31 pm

As the saying goes, “People buy from people that they know, like, and trust.” This is very true in social media, where people can make more personal connections than in say, advertising or direct mail. 

A few ways to help develop trust in followers is to provide useful information, share stories that resonate and make consistent outreach.