April 21, 2020

A to Z of Social Media Marketing: R is for Response Time

Filed under: Social Media — lidia @ 9:07 pm

Social Media Marketing, R is for Response Time


Response Time


What is an acceptable response time on social media? 40% of consumers expect brands to respond within and hour. 80% expect organizations to respond to their social media posts within 24 hours (Sprout Social)

Quick response times can elevate your organization’s online reputation, especially when relating to service-oriented questions or requests. 

It’s a good idea to assign a staff member to monitor and engage with comments and especially questions from followers, so that they are answered in a timely manner.