April 18, 2020

A to Z of Social Media Marketing: P is for Patience

Filed under: Social Media — lidia @ 7:59 pm

Like other marketing channels, social media results may not happen overnight. You have to be consistent, persistent and especially patient. 

In marketing, it’s been said that it takes seven “touches” before a prospect takes an action. Basically, you can’t expect someone to take action after their first interaction with you. It’s no different in social media—however you have the unique opportunity to make your touches more frequent.

Having a system to track social media analytics can help you be patient during the process, as you can visually see the progress you are making.