April 17, 2020

A to Z of Social Media Marketing: O is for Optimization

Filed under: Social Media — lidia @ 10:00 am

By optimizing your social media content, you make it more likely to be found by—and connect with—people who are searching for what you are offering. 

A few ways to optimize your content are: 

  • Do keyword research and use it in your content 
  • Optimize your profiles: make all photos, bios and descriptions consistent
  • Create an effective content mix: consider the 80/20 rule of 80% education and 20% promotion
  • Test different types of posts to see which ones resonate with your audience
  • Post when your audience is online 
  • Keep track of your analytics data and learn from it