April 16, 2020

A to Z of Social Media Marketing: N is for News Feed

Filed under: Social Media — lidia @ 1:10 am

A news feed is where followers see your social media updates. News feeds used to be chronological, however now they are mostly based on algorithms. For example, in Facebook posts are currently shown based on who a user typically interacts with, the type of media and the popularity of the post. 

There are a few ways to work around the algorithms, such as starting conversations, posting when your audience is online (and more likely to see your content), sharing video content (which Facebook loves), and posting consistently (which is where your content calendar comes into play).