April 15, 2020

A to Z of Social Media Marketing: M is for Mission

Filed under: Social Media — lidia @ 1:06 am

Social Media Marketing, Mission




You probably have a mission statement for your organization, but do you have one for your social media marketing? 

A social media mission statement helps you discover and express the WHO, WHAT and WHY of your social media: WHO you are speaking to, WHAT you are sharing, and WHY they should engage with it.

  • WHO: Who is your audience? Who will be reading what you share? (If you don’t already have an audience profile, now is the time to write one)
  • WHAT: What do they want to learn or read about? What can you share that will encourage them to interact? What will inspire them?
  • WHERE: Where can you find your audience? Which social media outlets do they use and how do they use them? 

TIP: Download my free Social Media Mission Statement worksheet