April 14, 2020

A to Z of Social Media Marketing: L is for Live Streaming

Filed under: Social Media — lidia @ 1:00 am

78% of people watch online videos every week with 55% viewing online videos every day (HubSpot) which makes for a great argument to add live streaming to your social media marketing mix. 

Many nonprofits are currently using live streams to share footage of events to help those who can’t be there in person still be a part of the experience. Some are even using it for fundraising, such as Direct Relief Gaming which uses livestream gaming events to bring in donations. 

Other ideas for live stream are interviews, behind-the-scenes, testimonials, Q&A sessions or “newsjacking” commentary.