April 10, 2020

A to Z of Social Media Marketing: I is for Influencer

Filed under: Social Media — lidia @ 10:00 am

Leveraging the power of social media influencers is an effective way to increase your reach—and it’s not just for for-profit brands. 

As with other social media outreach, get clarity on your mission and goals—and assure that the influencer is also aligned. 

Potential influencers may be closer than you think: look at your most-vocal donors and volunteers, as well as people who regularly comment on or share your posts. And don’t think you have to find big-name influencers: “micro influencers” can be more engaged with their audiences and easier to connect with.