April 9, 2020

A to Z of Social Media Marketing: H is for Hashtag

Filed under: Social Media — lidia @ 10:00 am

By now, I’m sure we all know about hashtags—but are you using them effectively? Instagram posts with at least one hashtag average 12.6% more engagement than posts without a hashtag (Later). By using them strategically, you can more easily reach your target audience. And because Instagram allows you to use up to 30 hashtags on a post, you don’t want to miss out on this opportunity to connect.

Finding the right hashtag takes some research. It helps to see what others are using and which ones are popular. Some hashtags to consider for your organization are those related to your organization’s branding (#NewMomsEmpowers), mission (#familysupport), campaign (#BuildHope) or event (#NewMomsGala). For wider reach, you can also consider using a popular daily hashtag like #mondaymotivation or #tuesdaytip. There are also online hashtag research tools such as Hashtagify.me

TIP: You can track hashtag analytics right in Instagram by clicking “View Insights” under each post.