January 7, 2020

2020 word for the year: voice

Filed under: Small Business — lidia @ 10:00 am

Over the past 6 years, I’ve picked a word for the year to set the tone for the year. This year’s word is VOICE.

Choosing this year’s word was a bit of an impulse decision after reading a prompt in a MsTech Facebook group post—but it think it encompasses many things I’d like to achieve this year.

Quite literally, I want to do more public speaking and webinars on branding (and creative marketing). I want to help as many people as possible find their organization’s unique voice—and the best way to share it with their supporters and community.

I’m also in the process of revamping my website and creating brand guidelines for myself, so that my voice shines through in my branding and marketing.

I also want to use my voice through my nonprofit work and involvement in the local nonprofit community, by bringing awareness to issues that are affecting local Chicago communities.

Doing this yearly exercise has kept me focused—but it’s also fun to look back and read prior years’ words:

And no pressure if you miss a year. Apparently, I skipped 2015—the year my second child was born—but I “regrouped” the following year.

Do you choose a word for the year?