April 8, 2019

A to Z of Social Media Marketing: A is for Algorithm

Filed under: Social Media — lidia @ 5:03 pm

A to Z SM Mktg_Algorithm

In social media, an algorithm is a set of formulas that determines what you see in your feed. Where feeds were once chronological, now they vary based on “relevance”—which is affected by the user’s usage, interests, interactions, and connections. With the frequent algorithm changes, making authentic connections and encouraging interaction on your pages is more important than ever.

TIP: Here’s some useful and actionable info on navigating Facebook algorithms from Brandwatch (updated January 2019).