A logo is a key element of your nonprofit organization or association’s branding, however if it’s not designed to be flexible and usable for multiple purposes, it will not meet your needs and can become obsolete or unusable.
When I start the logo design process, my client and I discuss how the logo will be used within their organization and I keep those potential uses in mind as I’m designing. Here are a few ways a logo may be used.
- Print marketing
- Web advertising
- Email newsletters
- Social media
- Embroidery or decoration
- Exhibition signage
After considering and discussing possible logo uses with my client, I start the logo design process keeping the following logo properties in mind.
- Full color
- Pantone color
- Black and white (or grayscale)
- Reversed out (white version that can be used on color background)
- File format
- EPS – used for print purposes (business cards, marketing materials)
- JPG – used for Word documents or web
- PNG – used for PowerPoint or web
- Logo with tagline
- Logo without tagline
- Design elements – for a logo that uses both a graphic/icon and type
- Icon only
- Logo orientation
- Square – for social media
Of course, not all logos will need all of these variations, but it’s important to keep usage in mind before the design process starts to avoid future issues.
I know, you’re busy and seeing these lists can make you feel overwhelmed. That’s what I’m here for! Let’s talk about designing a logo for your organization or program that will meet all your needs. Contact me.