May 18, 2016

A to Z of Branding: Y is for you

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: Y is for you

Y is for you 

Branding is not all about you. What you think your brand is saying means nothing if your audience doesn’t have the same perception. As marketing expert and author Al Ries said, “What others say about your brand is so much more powerful than what you can say about it yourself.”

In this age of social media, keeping an eye on how your brand is perceived is much easier. What are people saying about your brand? What kinds of images are they sharing? Does it resonate with your mission and vision?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding