May 12, 2016

A to Z of Branding: X is for x factor

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: X is for x factor

X is for x factor

The x factor is the “secret sauce” of your organization—it’s the thing that only you can do, it’s what sets you apart from others. And it’s usually the reason why people choose you over another organization.

If you haven’t yet defined your x factor, here are a few questions to consider:

  • What are you known for?
  • What one thing makes you different?
  • What is your top strength?
  • Why do people choose you?
  • What do you do exceptionally well?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding