May 10, 2016

A to Z of Branding: W is for word (of mouth)

Filed under: Branding — lidia @ 10:00 am

 A to Z of Branding: W is for word (of mouth)

W is for word (of mouth)

Word of mouth referrals can be the most effective (and most affordable) form of marketing for your organization. However, if people don’t know exactly what you do, they won’t be able to refer you.

One way to assure word of mouth referrals is to create branding that is clear and targeted—it should be very apparent throughout all of your branding what you do and who you do it for. Social media is a great way to generate enthusiasm—and word of mouth referrals—for your organization.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding