May 9, 2016

A to Z of Branding: V is for vision

Filed under: Branding — lidia @ 4:54 pm

A to Z of Branding: V is for vision

V is for vision

Your vision statement captures the passion and aspirations you have for your organization. It expresses why your organization exists and where you want the work to lead you. As this Forbes.com article says, it answers the question: “What’s the best you can be?

Your vision statement is important in your branding because it serves as a guide for your how organization presents itself in daily marketing as well as long-term goals.

Here is an example of a vision statement for Teach for America:
One day, all children in this nation will have the opportunity to attain an excellent education.

See more examples of nonprofit vision statements here.

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