May 4, 2016

A to Z of Branding: U is for USP

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: U is for USP

U is for USP

Your USP, or unique selling point, is what makes you different from (or better than) the rest. It’s the reason why someone chooses your organization over another. Without a clearly defined USP, an organization will have trouble branding and marketing themselves because the playing field will be too wide. With a clear USP, your organization can more easily brand themselves to attract the right audience.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding