May 3, 2016

A to Z of Branding: T is for touchpoint

Filed under: Branding — lidia @ 10:00 am

A TO Z of Branding: T is for touchpoint

Branding involves multiple touchpoints: these are the different ways your brand reaches or engages with people. It’s important to maintain a clear and consistent brand throughout all of your touchpoints, as this can create strong brand recognition and loyalty.

Here are some typical brand touchpoints:

  • Online
    • Website
    • Social media pages
    • Email newsletters
  • In-person
    • Print marketing (brochures, publications)
    • Phone and email correspondence/support
    • Special events

It’s a good idea to do an occasional touchpoint “audit:” print out samples of (or jot notes about) the touchpoints listed abvove. Is it cohesive? Does it effectively express your organization?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding