April 30, 2016

A to Z of Branding: S is for social

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: S is for social

Social media branding is how your organization is perceived on social media. This encompasses both the visual (logo, imagery) and verbal (writing, voice). Having well-designed and consistent social media branding will allow people to easily find—and engage with—your organization on social media.

I notice that sometimes social media branding is an afterthought: “I’ll just drop my logo onto my Facebook page.” But it should be carefully considered during every step of the branding process, as social media is sometimes the first touchpoint a person has with your organization. When I work with my clients, I carefully consider how their print, online and social media branding will work collaboratively.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding