M is for mission
A mission statement is a statement that describes why your organization exists. It should be well-thought out, concise and meaningful, as it will drive all of your organization’s branding and marketing efforts.
You can write a mission statement using this simple format:
- Who do you serve?
- What problem do you solve?
- Why do you want to make this change?
Example: Heifer International: To work with communities [who] to end hunger and poverty [what] and care for the Earth [why].
Need inspiration to write your mission statement? Here are 50 examples of nonprofit mission statements.
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