April 21, 2016

A to Z of Branding: M is for mission

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: M is for mission

M is for mission

A mission statement is a statement that describes why your organization exists. It should be well-thought out, concise and meaningful, as it will drive all of your organization’s branding and marketing efforts.

You can write a mission statement using this simple format:

  1. Who do you serve?
  2. What problem do you solve?
  3. Why do you want to make this change?

Example: Heifer International: To work with communities [who] to end hunger and poverty [what] and care for the Earth [why].

Need inspiration to write your mission statement? Here are 50 examples of nonprofit mission statements.

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