April 10, 2016

A to Z of Branding: H is for hashtag

Filed under: Branding — lidia @ 9:28 am

A to Z of Branding: H is for hashtag

H is for hashtag

Hashtags have become a part of our social media language. And with all the recent changes in news feed algorithms, hashtags can help your brand get noticed and create more engagement in the crowded social media space.

Here are a few ways to use hashtags in your branding:

  • Create a hashtag for your organization—it can be as simple as your name or something that describes what you do
  • Create a hashtag for a special event, program or cause—encourage your followers to tag their related images
  • Tag your photos with hashtags related to your mission or cause
  • Follow your own hashtags and respond to comments regularly
  • Follow other hashtags related to your organization or cause
  • Take advantage of trending hashtags if they are related to your organization
  • Keep a running list of relevant hashtags to make posting faster and easier

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

  • miss_teerious

    Interesting. I’ve only started using hashtags since about an year. I’d say they are the life of social media! Can’t imagine how I never used them before.
    Dropped by from A to Z. Do visit my blog sometime.
    – Chicky @ http://www.mysteriouskaddu.com

  • Anita Wells

    I have not started using hashtags yet, something I need to work on. Great topic for the A to Z challenge, I will be back!
    Anita Wells
    A to Z Blogging Challenge Participant
    The Small Stuff

  • http://blog.lsvdesign.com/ Lidia Varesco Design

    I agree. They really promote interaction and engagement. Thanks for stopping by! BTW, I love your A to Z challenge topic (A to Z of Happiness). I look forward to following…

  • http://blog.lsvdesign.com/ Lidia Varesco Design

    Yes, they are very useful. I suggest doing some hashtag research in your industry or topic to see what is most popular. Thanks for stopping by… love your A to Z challenge theme as well! (is it lunchtime yet…)

  • The Tweedlers

    I can’t recall when I started to use hashtags but I find them really useful now.

  • Linda Gardiner

    This is my first time to your blog. How did I miss you up until now? Gutters, folds, right up my alley! Nice to see a professional here in the challenge doing some education. I use Instagram & find hashtags very important.

    Pulp Paper & Pigment-My
    Fiber Art Blog

  • http://blog.lsvdesign.com/ Lidia Varesco Design

    Hi Linda, thanks for stopping by…I love your site! I studied hand bookbinding at Columbia College Center for Book & Paper Art and used to make artist’s books. Loved seeing the artist’s books on your page.