April 9, 2016

A to Z of Branding: G is for growth

Filed under: Uncategorized — lidia @ 2:00 pm

A to Z of Branding: G is for growth

G is for growth

What happens to your branding when your organization grows or changes? Your branding needs to evolve along with it.

The first step is to do a “branding audit” to see which areas have changed. Review your organization’s target market/audience, service offerings, story, personality, and client outreach or community relations. Depending on how much has changed, you may be able to tweak your branding rather than doing a complete overhaul. However, if you feel that your purpose or “reason for being” has considerably changed, then a rebrand may be a better idea.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding