April 4, 2016

A to Z of Branding: C is for client

Filed under: Branding — Tags: , — lidia @ 4:27 pm

A to Z of Branding: C is for client

C is for client

Branding is not based on what you think about your organization, but rather what your client thinks about it—from the moment they discover you through the experience of working with you.

This is why a “client first” approach to branding must be incorporated into all aspects of your marketing and outreach (i.e. logo/identity, marketing materials, website, social media, PR, client outreach and office/environment interaction).

In the words of Al Ries, a prominent author on branding: “The primary objective of a branding program is always the mind of the prospect.”

ACTIVITY: Take a look at your current marketing materials and ask yourself: am I speaking to my client, their unique problems or passions?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

  • Monique Nelson

    This is one of the most difficult lessons for some business owners to grasp…it doesn’t matter what you like, it matters what your client likes! Great point – I’m really enjoying your blog!

    Designed by Monique

  • http://blog.lsvdesign.com/ Lidia Varesco Design

    I think it’s especially hard as a creative person to get out of your own and into your clients’ head. Thanks for following, I’m enjoying reading your posts too!