June 19, 2015

10-Minute Marketing: write an email newsletter

Filed under: 10-Minute Marketing — Tags: , , — lidia @ 10:30 am

10-Minute marketing: werite an email newsletterI often hear people tell me they dread writing and sending a email newsletter. I, on the other hand, love them. Why? It’s an easy way to stay in touch with clients (I always hear from someone or receive a new project after sending a newsletter).

Also, I have the process down to a system: short lead-in article that links to a blog post, a few callouts about recent newsworthy items.

It wasn’t always this easy for me. I used to spend hours preparing (or agonizing over) a newsletter. Now I can knock one of these out in a half-hour!

Having a clear strategy for what I was trying to accomplish, paired with a simple editorial calendar made all the difference. With that in mind, before you start writing your next newsletter, review your marketing strategy (who are you trying to reach and why) and you’ll find writing so much easier.

This week’s 10-Minute Marketing task:

Write an email newsletter.

Need help creating an editorial calendar? Download my simple template here (Excel file).

 

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.