May 12, 2015

HOW Design Live conference recap: finding honesty, passion & kindred spirits in small business

Filed under: Creativity,Marketing & Promotion,Small Business — lidia @ 2:17 pm
HOW-Live-2015-recap

HOW Design celebrates 25 years; Janine Vangool speaks; Moms in Business Breakfast Roundtable; a beautiful sunny Chicago day

Last week was a whirlwind as I attended the HOW Design Live conference in Chicago, while juggling a sudden overload of work and a 3-year old’s schedule. HOW Design Live brings together print and interactive designers, as well as writers and other creatives for a week of speakers, workshops and networking.

I noticed several themes throughout this year’s HOW Design Live:

  1. Talking honestly about money: I attended several sessions which spoke honestly about money, sharing their billings, rates and/or project fees. Armin Vit of Under Consideration LLC even went so far as to detail “How to Spend $400,000 of Your $530,000 Billings” (the actual name of his session). It was refreshing to hear people talk honestly about money with their peers and encourage us to do the same.
  2. Rise above disappointments: It was also refreshing to hear design leaders such as Paula Scher of Pentagram talking about getting her ideas shot down. So, it really does happen to all of us! But it’s how you bounce back that makes all the difference. (Case in point: Pentagram’s redesign of Microsoft Windows 8, which had some bumps early on)
  3. Passion projects can pay off big: Artist Jeff Greenspan and Jessica Walsh of Sagmeister & Walsh both spoke about personal projects which started off just for fun, but ended up garnering much unexpected press and success. See Jeff’s many personal projects here (Hipster Traps is my fave) and Jessica’s project, 40 Days of Dating here.
  4. You can find kindred spirits without even looking: I was looking forward to reconnecting with fellow moms in business that I knew—but I also unexpectedly met lots of new ones. What started out as small talk led to, “oh, you’re a mom too?” and a lively conversation about work or potty training. It was also exciting to meet some of my working mom heroes who were speakers: Bryony Gomez-Palacio of Under Consideration and Janine Vangool of UPPERCASE assured us that we can be moms and still follow our creative passions. Lastly, I had a great opportunity to swap stories with the “Moms in Business Breakfast Roundtable” I hosted (which included moms, a dad, and even a pet dad!)

Stay tuned for my upcoming post featuring insight from the fellow biz mamas I met at HOW Live

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