November 3, 2014

10 lessons learned at the 2014 Founding Moms Conference

Filed under: Marketing & Promotion — lidia @ 10:00 am
Jill Salzman and Christie Hefner at Founding Moms Conference 2014

Founding Mom Conference founder Jill Salzman chats with Christie Hefner

I recently attended the inaugural Founding Moms Conference in Chicago, a gathering for women (and men) running businesses, with a focus on mom-owned businesses. There were fabulous speakers on topics such as sales, marketing, communication, and work-life balance.

The overall takeaway for me was: make a difference, get out of your comfort zone, and charge what you’re worth (i.e. raise your prices).

10 lessons learned at the Founding Moms Conference

  1. Raise your prices. (Brad Farris)
  2. If you don’t deal with your money, it will deal with you. (Barbara Stanny)
  3. It’s not about making more money, it’s about making a difference. (Barbara Stanny)
  4. Take something that scares you, remove the “but” and replace with “and” (Jamie Migdal)
  5. You’re educating, not pitching. (Darin Adams)
  6. Build networks instead of searching for one mentor. (Christie Hefner)
  7. Schedule a 4 o’clock tea. (Sandee Kastrul)
  8. What can you do that makes your clients/customers say “wow”? (Darin Adams)
  9. Price is not a POD (point of difference) — your POD should relate to an unmet need. (Susan Silver)
  10. Everything you do is either making a deposit into or withdrawal from your brand. (Christie Hefner)

Heading to a conference soon? Read my tips for designing the perfect conference experience.