October 28, 2014

5 tips for making your business card work for you

Filed under: Marketing & Promotion — lidia @ 2:15 pm

a collection of business cards

Ah, the lowly business card. We all have them, but do we know how to make them stand out? Here are a few tips to make sure your business card doesn’t end up in the recycle bin…

  1. Make it unique and memorable: whether expressed through format (size, shape, folds), paper stock (heavy, textured, plastic, wood) or design, a memorable business card will stay in your recipient’s mind—and on their desk.
  2. Include clear and complete contact info: start with the basics: name, address, phone/fax number, email, URL. Then consider adding “extras,” such as twitter username, blog URL, hours of operation, product offerings, etc.
  3. Express your business personality: incorporate an aspect of your business or personality into the card. If you’re a home builder, print your card on wood. If you sell a product, include a photo of it on the card.
  4. Don’t overwhelm the recipient: don’t cram everything you do onto a tiny card. Consider creating a second business card for your ancillary business offerings or sideline business.
  5. Make sure it’s well-designed and thought-out: a good business card—just like a good business—is not thrown together quickly, but thoughtfully considered, planned and executed. Need help? Reach out to a graphic designer experienced with branding and identity for expert assistance (hint, hint)