March 3, 2014

Featured Biz Mama: Tina BarOn of Wild Dill

Filed under: Biz Mama — Tags: , , , , , , , , — lidia @ 10:00 am

Featured Biz mama: Tina BarOn

Biz Mama columnTina Bar is the founder of IMA Design Imports and the owner of the online boutique www.WildDill.com. IMA Design Imports is a specialty importer and distribution firm for design focused, eco-friendly, baby and children’s products from Israeli designers. Wild Dill is her second business, acquired in 2013 as an e-commerce venture focusing on Organic, Fair and Natural clothing and toys for little ones.

Tina and I met through my business typebaby and found that, besides having the children’s apparel business in common, we also have toddler boys of the same age. She, however, lives in a much warmer and sunnier place (Chicago has had a rough winter).

Tina BarOn of Wild Dill

Tell us a little about your business/job responsibilities.

My business is very multi-faceted in that I source products, import, wholesale and do e-commerce sales across my 2 businesses. The hardest part is keeping everything organized and on track.

What are the ages/genders of your children?

I have one little boy, who is now 2 ½.

Did you start your business before or after having children?

As most mompreneurs he was my inspiration to start my own business. We were on a family trip to introduce my son to his family in Israel and I went shopping to see what cute baby gifts I could get abroad. I was blown away by the quality and modern design that I found in baby products and was inspired to import them to the US. I spent the whole trip either online doing research or having my husband drive me around Tel Aviv to track down designers I could meet with and give my pitch. Luckily a few of them were as enthusiastic as I was and some great partnerships resulted from that visit.

How did your business life change after having children?

I now have so much more appreciation for the challenges faced by moms. It is impossible to balance everything but luckily in this space you work 99% of the time with other parents and they are very understanding about middle of the night e-mails and kids in the background on phone calls.

Describe a typical workday.

A typical workday is about 1 hour in the morning before my son gets up reading and responding to e-mails. Then I’m off to my day job and my businesses don’t get attention again until around 9 pm after my son is in bed. If I have wholesale or retail orders to get out it can be a long night of processing orders, or it can be time on the computer for lead generation and outreach to stores.

What is one tip you can share with other Biz Mamas?

Make sure you are always having fun! The pace can be hard and balance is nearly impossible to find but it’s all worth it if you have fun. I treasure and enjoy every milestone I hit whether it is a new customer, great press or a new vendor relationship.

Wild Dill

San Francisco, CA
www.wilddill.com
Twitter: www.twitter.com/wild_dill
Facebook: www.facebook.com/wilddill
IMA Design Imports:  www.imadesignimports.com