August 15, 2012

Featured project: Art Lakeview branding & promotional materials

Filed under: Featured Design Project,Local (Chicago) — Tags: , , , — lidia @ 10:26 am

Art Lakeview event brochure, postcard and social media logo

For the second year in a row, we worked with the Lakeview Chamber to create promotional materials for Art Lakeview: A Pop-Up Art Experience. This annual “strolling gallery” allows people to experience the Chicago neighborhood through local artwork: the artists hang their work in retail shops on Southport and Lincoln Avenues.

We created the branding for Art Lakeview last year, but this year’s promotional materials needed to be updated to reflect event changes. We designed an event brochure, postcard, poster, banner, print ad and artist cards, as well as a logo variation for social media use. See all the promotional materials here. One of the challenges was showing the artists’ work and corresponding retail locations in the event brochure without using an actual map.

The event was a success and brought many new visitors to the neighborhood.