January 20, 2012

Bright spot: people prefer print and paper

Filed under: Marketing & Promotion — Tags: , , — lidia @ 11:50 am

paper, glorious paper...

Now, here's a story that warms my heart: a recent survey commissioned by Two Sides showed that people prefer to read print communications rather than on a screen. As a print designer—and someone who still gets excited when a magazine arrives in the mail—this makes me happy.

And now that I'm a new mom, I'm buying more books than ever. Frankly, I would rather have my infant chew on a colorful board book than an iPad.