July 1, 2011

Thinking of going to a conference? Do it!

Filed under: Networking,Small Business — Tags: , , — lidia @ 10:00 am

Scenes from the HOW Design Conference in Chicago

Have you been thinking of attending an industry conference?

What’s stopping you? The cost, travel details, taking time off work? It can all be overwhelming. I know, I’ve been there.

Well, I’m here now to tell you: do it!

Having attended my first HOW Design Conference in Chicago just one week ago, I’m now saying top myself: “what took you so long?”

Here are a few of the post-conference perks I’ve enjoyed:

  • Returning to the office more excited about work
  • Ideas and inspiration to apply to projects I’m currently working on
  • Sketchbook full of ideas—for client and in-house projects, as well as growing my business
  • New creative vendor resources (plus special discounts and perks!)
  • Network of creative people to brainstorm with—and keep me on track with my goals
  • Renewed feeling of how much I love my job

The benefits were well-worth the cost of the conference—and I realized what an important investment in my business it was. And now I’m hooked…I’m already planning for the next conference!

So if you’re on the fence about going to a conference, I urge you to do it. Of course, it’s important to find one that’s right for you. But after you do your research, take the plunge—even if it means saving up the cash or rearranging your schedule.

Read my tips on designing the perfect conference experience.

Have you attended a conference and experienced a “post-conference high”? Or did you have the opposite reaction? Leave a comment!