L to R: Benefit Invitation and Conference Identity featuring 'it' color magenta
According to DayGlo (the world’s largest manufacturer of daylight fluorescent pigments), the ‘it’ color for this year is magenta.
Looking at customer purchases and orders in 2010, DayGlo’s Brand Action Team predicts this potent pink color will be used widely this year, from cosmetics packaging to print media.
Here at the design studio, we are clearly ahead of the color curve: two of our recent projects featured shades of magenta.
