June 13, 2011

Color trend for 2011: magenta

Filed under: Design & Art — Tags: , , — lidia @ 2:46 pm

L to R: Benefit Invitation and Conference Identity featuring 'it' color magenta

According to DayGlo (the world’s largest manufacturer of daylight fluorescent pigments), the ‘it’ color for this year is magenta.

Looking at customer purchases and orders in 2010, DayGlo’s Brand Action Team predicts this potent pink color will be used widely this year, from cosmetics packaging to print media.

Here at the design studio, we are clearly ahead of the color curve: two of our recent projects featured shades of magenta.

Read the DayGlo article.

Share your thoughts on magenta in the marketplace (or examples) in the comments!