Recently, there was a segment on CBS News about the importance of business cards. It got me thinking: what makes a business card effective?
I host networking events, so I see a lot of business cards (not to mention designing quite a few for my own clients). I’ve noticed that some of them just naturally stand out from the others. So, what makes a business card rise to the top of the stack?
Qualities of an effective business card
- It’s unique and memorable. Whether expressed through format (size, shape, folds), paper stock (heavy, textured, plastic, wood) or design, a memorable business card will stay in your recipient’s mind—and on their desk.
- The contact info is clear and complete. Ever received a card without an address or URL? It’s frustrating—and makes you less likely to keep that company in mind. Make sure your business card includes the basics: name, address, phone/fax number, email, URL. Then consider adding “extras”: twitter username, blog URL, hours of operation, product offerings
- It expresses your business. Incorporate an aspect of your business or personality into the card: if you’re a home builder, print your card on wood. If you sell a product, include a photo of it. Remember: this little piece of paper is selling for you long after you’ve walked away—so make the space count.
- It doesn’t overwhelm the recipient. Nowadays, many of us wear multiple hats—but don’t cram everything onto a 2″ x 3-1/2″ card. Consider creating a second business card for your ancillary business offerings.
- It’s well-designed and thought-out. A good business card—just like a good business—is not thrown together quickly, but thoughtfully considered, planned and executed. Need help? Talk to a graphic designer experienced with branding and identity (and I just happen to know one!)