March 16, 2011

How to rock your business card

Filed under: Design & Art,Marketing & Promotion — Tags: , , , — lidia @ 9:38 am

some of my favorite biz cards

Recently, there was a segment on CBS News about the importance of business cards. It got me thinking: what makes a business card effective?

I host networking events, so I see a lot of business cards (not to mention designing quite a few for my own clients). I’ve noticed that some of them just naturally stand out from the others. So, what makes a business card rise to the top of the stack?

Qualities of an effective business card

  1. It’s unique and memorable. Whether expressed through format (size, shape, folds), paper stock (heavy, textured, plastic, wood) or design, a memorable business card will stay in your recipient’s mind—and on their desk.
  2. The contact info is clear and complete. Ever received a card without an address or URL? It’s frustrating—and makes you less likely to keep that company in mind. Make sure your business card includes the basics: name, address, phone/fax number, email, URL. Then consider adding “extras”: twitter username, blog URL, hours of operation, product offerings
  3. It expresses your business. Incorporate an aspect of your business or personality into the card: if you’re a home builder, print your card on wood. If you sell a product, include a photo of it. Remember: this little piece of paper is selling for you long after you’ve walked away—so make the space count.
  4. It doesn’t overwhelm the recipient. Nowadays, many of us wear multiple hats—but don’t cram everything onto a 2″ x 3-1/2″ card. Consider creating a second business card for your ancillary business offerings.
  5. It’s well-designed and thought-out. A good business card—just like a good business—is not thrown together quickly, but thoughtfully considered, planned and executed. Need help? Talk to a graphic designer experienced with branding and identity (and I just happen to know one!)

View the CBS news segment “The Business of Designing Business Cards” here.

Seen examples of effective business cards? Thoughts about business cards in general? Share them in the comments!

  • http://www.betweentheditches.com Heather Wiese

    great article. I’m slated to talk about this later this month, and I will reference your words of wisdom!

  • lidia

    Heather, Glad it was useful! Thanks for the comment :)