It’s Week 2 of my “10” celebration and I’ve decided on a great way to start my weekly blog posts: an interview and design retrospective with the client I have been working with the longest.
Part of our series celebrating our 10 years in business. Read more here.
decorative file folders from Paper Source
As I pack up my office for my move, I’m inspired to spruce things up in the new digs.
I’ve already replaced my unattractive, vinyl 3-ring binders binders with cool-looking, recycled ReBinders, but I thought I might pick up some more attractive office supplies—many of which have the added bonus of being good for the environment.
Why should kids be the only ones to get brand-new school supplies?
Pantone mugs from Uncommon Goods
Lately, I’ve had color on the brain. Between working on a new packaging project and developing new designs for my line of business greeting cards, I’ve been perusing, reading, sketching and generally immersing myself in the topic of color.
Color is generally rather subjective, as one person’s favorite may be detested by another (case in point: I know someone who loves kelly green but for me, not so much). However, as historical and cultural color connotations have grown and evolved over time, some general feelings of color have emerged. Who can argue that a bright, curry red restaurant poster conveys “heat” while a pale, muted gray business card speaks “tradition” (of course, typography and design falls into play, but we’re just talkin’ color).
Here are my general feelings on color as it’s used in business:
Businesses can use color to their advantage. We’ve all seen how a brand’s colors become so recognizable, that we know who it is without even seeing the entire logo. When you are developing your business or marketing materials, it helps to think about color and how it will portray your business: unique, conservative, intelligent, fun?
Along those same lines, a recent article in Deliver magazine spoke about color hues in relation to the outcome of a direct mail campaign. Color Communications Inc. examined colors in regards to how they make customers perceive pricing, value, safety and sophistication in products. For example, they found that orange helps to play up affordability, while white implies a higher-price point. Very interesting and useful stuff if you are marketing a product or service.
Are you using color effectively for your business?
As I was brainstorming ideas this morning, I realized my 10-year business anniversary is exactly 10 weeks from today. What better time to kick off our silver anniversary celebration!
Follow along on the blog (watch for the special silver 10 badge) as well as the new 10 years page on our website for weekly updates!
Between working on client projects and office duties, I bet many of us have a hard time squeezing in time for our own business marketing. I’ve decided to kick off Friday Afternoon Marketing. (Yes, I even created a “logo” for it, below)
I started a list of marketing tasks and will devote time each Friday afternoon to check things off the list. This avoids: A) doing marketing tasks in small, inefficient chunks; and B) not doing marketing at all. Of course, my schedule may not always allow me to devote an entire afternoon to marketing but if it’s on the calendar, I’ll be less likely to skip it.
So, what kinds of things will I do on Marketing Friday?
Typical Friday Afternoon Marketing tasksHow do you devote time to marketing your own business?
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
