February 3, 2010

Featured Project: Conference Identity & Collateral

Filed under: Featured Design Project — Tags: , , , , — lidia @ 10:19 pm

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We worked with our longtime client BAI to create a graphic identity and printed collateral for their newly-updated conference, BAI Payments Connect.

The challenge was not only to convey a complicated concept (the evolution and transformation of the payments industry), but also to create a functional design that allowed them to clearly market three different events. We created a bold, high-tech design that was versatile enough to be adapted to different types of printed pieces, including the Brochure and Postcard shown at left.

The client was clearly happy with the result, commenting, “You always make the marketing team look good!” And that’s music to a designer’s ear.

Shown: Conference Brochure and Direct Mail Postcard. Printer: GH Printing (Lombard, IL)