October 1, 2009

Featured Project: Foot Comfort Product Packaging

Filed under: Featured Design Project — Tags: , , — lidia @ 8:00 am

We recently worked with our client Justin Blair & Company to develop packaging and display for a new line of foot comfort products being introduced to the retail beauty and spa market.

As this was a new product for this market, we did extensive industry research to develop the graphic identity—including a photo shoot (with VisualWorks) to assure the product images were just right. We worked closely with Justin Blair and packaging company Graph-Pak to develop a unique pillow pack that was attractive, yet practical for the end user (i.e. counter and shelf space-conscious).

Since it was launched at a spa/beauty show this summer, the new foot comfort line has generated an outstanding response, not to mention swift sales for my client.