September 16, 2009

What I learned on my summer vacation: Part 12

Filed under: Marketing & Promotion — Tags: , , , — lidia @ 1:26 pm

lvdtwitterPart of a series of post-Creative Freelancer Conference postings:

12. Make a plan for using social media for your business.

  • Know your target market
  • Be useful and informative (freebies are always appreciated!)
  • Be supportive of others’ efforts and projects
  • Be entertaining (it doesn’t have to be all business)
  • Let your personal voice come through
  • Link back to your main online marketing vehicle (website or blog)
  • Determine your goals—focus on those outlets that are working

Social media is like any other marketing tool—it requires some thought and planning. In Colleen Wainwright’s session, The Astoundingly Simple Secrets to Making Social Media Work for You, I was inspired to create a plan for my social media marketing—in other words, avoid Twittering willy-nilly all day.