September 3, 2009

What I learned on my summer vacation: Part 4

Filed under: Marketing & Promotion — Tags: , , — lidia @ 8:00 am
PIna Zangaro binder from Office PDX

Pina Zangaro binder from Office PDX

Part of a series of post-Creative Freelancer Conference postings:

4. Make sure your portfolio is developing by working with a variety of projects/clients. (inspired by Petrula Vrontikis’ keynote session)

It’s easy to fall into a routine and just file away samples as they come in. Last year, I started writing a short description (as well as production notes) for every project before filing the samples. This year, I plan to expand on it by taking Peleg Top’s advice and creating a one-page “case study” for each — including a short description and nice image of the project. No more scrambling when sending samples or updating the website!