July 16, 2009

Direct mail that directs you online

Filed under: Marketing & Promotion — Tags: , , , , — lidia @ 8:00 am

mac_sumoPCContrary to naysayers, I don’t believe print is dead! Though I’ve been noticing more direct mail that directs you to the web.

Take for example, the piece I recently designed for BAI Banking Strategies’ new online magazine. A printed piece was mailed to readers who may not be active web users, encouraging them to visit the new online publication.

Shown at right is an oversized (pink!) postcard I recently received in the mail from MAC COSMETICS announcing a special 3-day sale. This was followed-up with an email blast. In this case, their customers are likely already web-savvy, so a printed piece strengthened their brand message and call to action. Personally, the postcard tempted me to the website quicker than the email blast (and how can you resist a sale at MAC…)

Have you incorporated a print to web campaign into your own marketing?