July 15, 2009

Featured Design Project: Direct Mail Brochure

Filed under: Featured Design Project — Tags: , , — lidia @ 8:00 am

BAI-BS-Online-Brochure_SM

Lidia Varesco Design recently worked with our longtime client BAI to create a direct mail piece to promote the launch of the online version of their publication, BAI Banking Strategies. The goals were to make current subscribers aware of the new online format, point out its value proposition and benefits, as well as make it easy for new subscribers to sign up online. The result was a concise, eye-catching brochure, sure to make readers reach for their mouse.