June 24, 2016

10-Minute Marketing: talk to someone you don’t know

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute Marketing: talk to someone you don't know

As someone who hosts networking events, I love networking. But I know most people don’t share that feeling. Approaching people you don’t know can be scary and uncomfortable. But in my experience, it always leads to something positive: an idea, an inspiration, a collaboration, a referral—or even a friendship or working relationship.

If you are a networker like me, today’s task will be a breeze. If you’re not, try to keep an open mind and look at it from a position of “What will I learn?” or “What can I share?” rather than “What will I gain?” Networking isn’t about getting something, it’s about creating a relationship that will eventually benefit both of you.

This week’s 10-Minute Marketing task:

Approach someone you don’t know and strike up a conversation.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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May 31, 2016

A to Z of Branding: Z is for zag

Filed under: Branding — lidia @ 5:28 pm

A to Z of Branding: Z is for zag

Z is for zag

“When everybody zigs, zag,” says Marty Neumeier in his book Zag: The Number One Strategy of High-Performance Brands. In today’s overly-saturated marketplace, you have to take a completely different path—or “zag”—in order for your brand to stand out.

And he’s right. Just take a peek on social media and you’ll find loads of people doing the same thing. In order to stand out, your branding must “zag” and express what truly makes you different.

I loved finding this quote because it was the perfect end to this blog series—plus I added several of Neumeier’s books to my summer business reading list. Speaking of, I discovered his book The Dictionary of Brand, a nicely-designed book which includes many of the A to Z of Branding topics I discussed plus others.

So, it may have taken me an extra month but I finished strong. Thanks for reading…see you next April for another A to Z Blog Challenge!

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

May 18, 2016

A to Z of Branding: Y is for you

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: Y is for you

Y is for you 

Branding is not all about you. What you think your brand is saying means nothing if your audience doesn’t have the same perception. As marketing expert and author Al Ries said, “What others say about your brand is so much more powerful than what you can say about it yourself.”

In this age of social media, keeping an eye on how your brand is perceived is much easier. What are people saying about your brand? What kinds of images are they sharing? Does it resonate with your mission and vision?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

May 12, 2016

A to Z of Branding: X is for x factor

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: X is for x factor

X is for x factor

The x factor is the “secret sauce” of your organization—it’s the thing that only you can do, it’s what sets you apart from others. And it’s usually the reason why people choose you over another organization.

If you haven’t yet defined your x factor, here are a few questions to consider:

  • What are you known for?
  • What one thing makes you different?
  • What is your top strength?
  • Why do people choose you?
  • What do you do exceptionally well?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

 

May 10, 2016

A to Z of Branding: W is for word (of mouth)

Filed under: Branding — lidia @ 10:00 am

 A to Z of Branding: W is for word (of mouth)

W is for word (of mouth)

Word of mouth referrals can be the most effective (and most affordable) form of marketing for your organization. However, if people don’t know exactly what you do, they won’t be able to refer you.

One way to assure word of mouth referrals is to create branding that is clear and targeted—it should be very apparent throughout all of your branding what you do and who you do it for. Social media is a great way to generate enthusiasm—and word of mouth referrals—for your organization.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

May 9, 2016

A to Z of Branding: V is for vision

Filed under: Branding — lidia @ 4:54 pm

A to Z of Branding: V is for vision

V is for vision

Your vision statement captures the passion and aspirations you have for your organization. It expresses why your organization exists and where you want the work to lead you. As this Forbes.com article says, it answers the question: “What’s the best you can be?

Your vision statement is important in your branding because it serves as a guide for your how organization presents itself in daily marketing as well as long-term goals.

Here is an example of a vision statement for Teach for America:
One day, all children in this nation will have the opportunity to attain an excellent education.

See more examples of nonprofit vision statements here.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

May 4, 2016

A to Z of Branding: U is for USP

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: U is for USP

U is for USP

Your USP, or unique selling point, is what makes you different from (or better than) the rest. It’s the reason why someone chooses your organization over another. Without a clearly defined USP, an organization will have trouble branding and marketing themselves because the playing field will be too wide. With a clear USP, your organization can more easily brand themselves to attract the right audience.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

 

May 3, 2016

A to Z of Branding: T is for touchpoint

Filed under: Branding — lidia @ 10:00 am

A TO Z of Branding: T is for touchpoint

Branding involves multiple touchpoints: these are the different ways your brand reaches or engages with people. It’s important to maintain a clear and consistent brand throughout all of your touchpoints, as this can create strong brand recognition and loyalty.

Here are some typical brand touchpoints:

  • Online
    • Website
    • Social media pages
    • Email newsletters
  • In-person
    • Print marketing (brochures, publications)
    • Phone and email correspondence/support
    • Special events

It’s a good idea to do an occasional touchpoint “audit:” print out samples of (or jot notes about) the touchpoints listed abvove. Is it cohesive? Does it effectively express your organization?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

April 30, 2016

A to Z of Branding: S is for social

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: S is for social

Social media branding is how your organization is perceived on social media. This encompasses both the visual (logo, imagery) and verbal (writing, voice). Having well-designed and consistent social media branding will allow people to easily find—and engage with—your organization on social media.

I notice that sometimes social media branding is an afterthought: “I’ll just drop my logo onto my Facebook page.” But it should be carefully considered during every step of the branding process, as social media is sometimes the first touchpoint a person has with your organization. When I work with my clients, I carefully consider how their print, online and social media branding will work collaboratively.

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

April 29, 2016

A to Z of Branding: R is for relationship

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: R is for relationship

Relationships are important in branding. The way you treat and interact with your audience is a key part of your branding: Are you an advisor or more of a friend? Do you offer assistance or support? Do you appreciate and value your audience? Do you allow them to get to know you? Are you an important part of their life?

People fall in love with brands when they feel like they know them, like they have become a friend. Is your organization a “friend” to your audience?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

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