Earlier this year, I launched typebaby, a line of typographic baby & kids apparel. Starting a new business (with an existing business and a 1-year old, no less) is no easy task, but using the productivity app Evernote made it much easier.
I was already using Evernote in my graphic design business to keep track of projects, design inspiration, small business and marketing resources, and small business events (the new Evernote reminders feature is perfect for this). I also found Evernote helpful when I was searching for office space. I used it to track leasing agents and spaces I’d visited (adding photos to notes made it easy to remember places I visited).
But when I started typebaby, my usage of Evernote grew tenfold. Being a mom in addition to a small business owner, I do a lot of work during off-hours, so being able to add to and update my Evernote Notebooks and Notes from multiple devices (Mac, iPad, phone) turned out to be a lifesaver.
How did I do it?
I started out by creating Notebooks for categories relating to my new business, such as sales, marketing & PR, manufacturing, new product development, packaging, and social media. Then I started filing notes, documents and spreadsheets, articles clipped from the web, and photos.
Here are some specific ways I use Evernote.
Research and reference
Because this was my first foray into product development, I did a lot of research before I launched and saved useful articles and posts in Evernote.
Having a product business, I maintain a lot of spreadsheets with information regarding inventory, sales, retail customers, blogger outreach and public relations, so being able to save and view Excel files in Evernote is a great perk.
Inevitably, I get requests from retail stores in the evening when I’m away from my office, so having copies of my inventory spreadsheets in Evernote is very useful.
I keep track of manufacturing details, such as vendors, online catalogs, invoices, and cost analysis.
Social media marketing
typebaby is very active on social media, so I keep a copy of my social media marketing plan in Evernote for easy reference. I add notes for potential blog posts or other social media engagement ideas.
Trade shows & events
I create Notebooks for trunk shows or special events that I’m participating in to keep track of correspondence and details. I also create a list of monthly tasks (with reminders) to make sure I’m on track.
New product development
Being a creative person, I’m always coming up with new ideas. Now, instead of scribbling them onto sticky notes, I file my new product ideas in Evernote and refine or develop them in a more focused way.
In short, Evernote can make launching and running a new business much easier—especially if you’re a busy Biz Mama like me.
New to Evernote?
Check out these useful webinars from Evernote. I also find the best way to learn about Evernote is to learn from other users, so feel free to reach out to me with your questions.
Editor’s note: I was not paid by Evernote to write this. I truly love and appreciate this app.
Stay tuned to the blog this week for a book review of another resource that helped me launch typebaby…