August 26, 2016

10-Minute Marketing: Save a few articles to read later

Filed under: 10-Minute Marketing — lidia @ 10:43 am

10-Minute Marketing: Save a few articles to read later

Are you suffering from content overload? I know I am. It feels nearly impossible to keep up with the latest news in my industry. Which is why I like to save useful articles to read later when I have a few moments of time (after dropping off my son at school, for example).

My app of choice to save articles and blogs posts is Evernote. However there are other apps dedicated to saving and reading articles such as Pocket and Instapaper. And the nice part is these apps can integrate with your mobile device and automatically save from your browser.

This week’s 10-Minute Marketing task:

Open an account with a content-saving app. Save a few articles to read later.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

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August 11, 2016

5 resources that make managing social media easier

Filed under: Social Media — Tags: , , — lidia @ 10:00 am

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I manage my business’ social media marketing myself so I know it’s no easy task for a smaller organization or nonprofit who doesn’t have a dedicated social media manager. These 5 resources can make the process much easier for you (#1 is my fave).

This post originally appeared on the Imagine PR ImagineBlog

As a PR and marketing company, and a small business owner, staying up-to-date with the most recent social media news is a necessity. It can be difficult identifying market trends, and knowing how to capitalize on them, but having great news resources really makes the process so much easier.  Unfortunately there is no one-stop-shop site. However,  we’ve put together a list of our top 5 favorite websites for finding social media news. Whether you want to hear about emerging start-up companies, or if you need to collect content to share on social media, we have you covered.

Check out our list below and if you use a site that you don’t see on this list, share it with us in the comment section below. We are always looking for great news resources!

sme_logo_whiteSocial Media Examiner

Social Media Examiner is great for small business who really want to learn the ins and outs of all the social media platforms. With tons of “How to” articles and lists of tips and best practices, you will find all you need to know about starting a social media campaign, and plenty of content to share with your network.

 

smw2015-featSocial Media Week

Social Media Week is a great source for everything social media. They mostly cover social media breaking news and insightful articles and lists, focusing on trends in the market and what they mean for small businesses. Additionally, Social Media Week hosts unique conferences “that explores the intersection of social technology and creativity with a week of panels, presentations, demos, workshops, talks, conversations, and interactive events.” Social Media Week will be hosting their CHICAGO conference November 14 – 18, providing attendees with great educational experiences, and networking opportunities with some of the biggest influencers, from almost every industry. Secure your tickets now.

forbesForbes

Forbes social media section is more business and investor oriented than sites like Social Media week. While Forbes will rarely have lists like “5 ways social media is changing this year”, Forbes highlights top performers, and emerging companies. If monitored properly, Forbes has the potential to help you stay one step ahead of your competitors when it comes to adopting, and utilizing the latest technologies to make your business more efficient.

 

SocialTimes_640x480Social Times

Social Times is like a hybrid of Forbes and Social Media Week. They have a good stream of industry news and highlights of how innovative companies are using social media platforms to grow their businesses. Another awesome feature of Social Times is that they place the topic of the article above the title. For example, if an article is about which casinos are most popular on Instagram, Instagram will appear above the title. This saves you the time of scanning articles to see if they’re what you need.

squarelogo_9Social Media Today

Social Media Today is catered for the more serious and experienced marketers. That’s not to say “newbies” shouldn’t read it, because they should, the content is simply more useful if you already have a very good understanding of what works for you and what doesn’t. They have some great “How to” articles, but half of the content is mostly useful for key decision makers – those who are no longer executing day-to-day marketing campaigns, but are now in charge of finding the best systems for analytics and trends.

August 5, 2016

10-Minute Marketing: Track your monthly highlights

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute Marketing: Track your monthly highlights

A great way to make sure you are meeting your goals is to keep track of “monthly highlights” or positive events that happen in your organization.

I use Evernote to keep track of the following highlights for my business: New clients, press mentions, success stories, and sales (% up/down)

Not only are these highlights a great way to stay motivated and focused on your goals, but you can also use them to highlight your successes in your content marketing, website copy, or other marketing materials.

This week’s 10-Minute Marketing task:

Start a file for your monthly highlights. Determine 4 categories you will track.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

 

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August 3, 2016

7 tips for getting email marketing right

Filed under: Marketing & Promotion — Tags: , , , , , , — lidia @ 10:00 am

7 ways to do email marketing the right way

I’m amazed by the amount of spam I receive, specifically email lists I’m added to without my permission by someone who I don’t know. (I use a different email address on my website contact form so I can easily identity when this happens. I know, sneaky…) Today, I got another one of these emails and said to myself: something must be done!

Email marketing is a great way to reach qualified prospects—the key here being the word qualified. Adding people indiscriminately to your mailing list in the hopes of making your list bigger can backfire: your messages will get marked as spam, eventually leading to your account getting closed down.

So, what’s the right way to approach email marketing? Focusing on quality, not quantity is my approach. My list is small but very targeted, so every email newsletter I send results in a reconnection, conversation or new project.

7 tips for getting email marketing right

  1. Keep a clean list: Every now and then, go through and delete contacts on your list who are no longer prospects or have outdated email addresses
  2. Be very careful when adding names: Only add people who have specifically given permission to be added to your list (see #4 & 5 below) or with whom you have worked in the past.
  3. Write for your audience: Make sure your email content is tailored to your list or they may unsubscribe
  4. Have an opt-in freebie on your website: Create a freebie (report, eBook, tipsheet, etc.) for prospects to download in exchange for their email address
  5. Send a cold email: If there is someone you really want to connect with, send them a friendly introductory email with a request to join your list (make sure they will find it useful, see #3)
  6. Give them an out: Make sure your messages always include an easy way to opt-out or unsubscribe
  7. Focus on quality, not quantity: Yes, a huge mailing list sounds tempting, but it only takes one successful connection to generate results, so focus on adding good, qualified prospects rather than increasing your numbers

Are you breaking any of the “rules?” By focusing on quality not quantity, you will quickly see the benefit of having a well-managed email list.

Need help developing your next email marketing campaign? I can help with design and strategy, as well as managing your campaign. Let’s chat!

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July 22, 2016

10 Minute Marketing: Establish your brand guardrails

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10 Minute Marketing: Establish your brand guardrails

When you are developing your branding, it’s just as important to establish the who, what, and why of your organization as it is the NOT.

In order to better serve your ideal clients and true mission, you’ll have to determine who you do NOT serve or what services you do NOT offer—and most importantly, you’ll have to stick to it. Brand guardrails can be applied to clients, services, values or beliefs.

When you are unsure of an aspect of your brand, ask yourself: will this make a positive impact in the public’s view of my organization? If the answer is no or even maybe, then move on.

This week’s 10-Minute Marketing task:

Write down your brand guardrails.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

July 21, 2016

July 8, 2016

10-Minute Marketing: Make a list of frequently asked questions

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Miinute Marketing: make a list of frequently asked questions

Have you ever stopped to think about the questions you are asked by your clients or supporters? These questions are a treasure trove of information for marketing and promoting your organization.

Here are a few ways you can utilize the questions people are asking in your marketing materials:

  • Blog post topic
  • Website “What we do” or “About us” sections
  • Marketing brochure or one-sheet PDF
  • Webinar topic
  • Workshop topic
  • Tipsheet related to your mission or specialty

Most importantly, you need to keep track of these questions when they come up. I like to keep track of mine in Evernote, but any note-taking app or even a Word file will do.

This week’s 10-Minute Marketing task:

Make a list of the questions you are often asked by clients. BONUS: Jot down ideas for how you can use this useful information.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

June 24, 2016

10-Minute Marketing: talk to someone you don’t know

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute Marketing: talk to someone you don't know

As someone who hosts networking events, I love networking. But I know most people don’t share that feeling. Approaching people you don’t know can be scary and uncomfortable. But in my experience, it always leads to something positive: an idea, an inspiration, a collaboration, a referral—or even a friendship or working relationship.

If you are a networker like me, today’s task will be a breeze. If you’re not, try to keep an open mind and look at it from a position of “What will I learn?” or “What can I share?” rather than “What will I gain?” Networking isn’t about getting something, it’s about creating a relationship that will eventually benefit both of you.

This week’s 10-Minute Marketing task:

Approach someone you don’t know and strike up a conversation.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

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May 31, 2016

A to Z of Branding: Z is for zag

Filed under: Branding — lidia @ 5:28 pm

A to Z of Branding: Z is for zag

Z is for zag

“When everybody zigs, zag,” says Marty Neumeier in his book Zag: The Number One Strategy of High-Performance Brands. In today’s overly-saturated marketplace, you have to take a completely different path—or “zag”—in order for your brand to stand out.

And he’s right. Just take a peek on social media and you’ll find loads of people doing the same thing. In order to stand out, your branding must “zag” and express what truly makes you different.

I loved finding this quote because it was the perfect end to this blog series—plus I added several of Neumeier’s books to my summer business reading list. Speaking of, I discovered his book The Dictionary of Brand, a nicely-designed book which includes many of the A to Z of Branding topics I discussed plus others.

So, it may have taken me an extra month but I finished strong. Thanks for reading…see you next April for another A to Z Blog Challenge!

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

May 18, 2016

A to Z of Branding: Y is for you

Filed under: Branding — lidia @ 10:00 am

A to Z of Branding: Y is for you

Y is for you 

Branding is not all about you. What you think your brand is saying means nothing if your audience doesn’t have the same perception. As marketing expert and author Al Ries said, “What others say about your brand is so much more powerful than what you can say about it yourself.”

In this age of social media, keeping an eye on how your brand is perceived is much easier. What are people saying about your brand? What kinds of images are they sharing? Does it resonate with your mission and vision?

Follow along with the A to Z of Branding daily blog series here or on twitter at #AtoZBranding

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