April 26, 2017

A to Z of Design: N is for negative space

Filed under: Design & Art — Tags: , , , , , , — lidia @ 9:00 am

A to Z of Design: N is for negative space

Also called “white space,” this refers to the areas of a design that are empty, or don’t contain any design elements. Negative or white space gives a design “breathing room.” Using adequate negative space allows design elements to stand on their own, prevents a design from looking cluttered, and helps to guide the viewer’s eye successfully around the design.

See all of the A to Z of Design posts here.

April 25, 2017

A to Z of Design: M is for monochrome

Filed under: Design & Art — Tags: , , , , , , — lidia @ 10:30 pm

M is for monochrome

Monochrome refers to a design that only uses one color, or shades of one color. A grayscale (or black-and-white) design is considered monochrome, as well as a design printed using one Pantone color (see example above). Monochrome designs are sometimes chosen to keep printing costs down as only one ink color (and related printing plate) is required.

See all of the A to Z of Design posts here.

 

April 24, 2017

A to Z of Design: L is for leading

Filed under: Design & Art — Tags: , , , — lidia @ 8:20 pm

L is for leading

Leading is a typesetting term that refers to the vertical space between lines of text. Leading is measured from baseline (the line the text rests upon) to baseline and is calculated in points, i.e. 12 point leading. Leading is used to avoid letterforms from touching and to make text more legible, especially in large blocks of type. The term leading comes from the early days of metal typesetting when small strips of lead were inserted between lines of type.

See all of the A to Z of Design posts here.

April 20, 2017

A to Z of Design: K is for kerning

Filed under: Design & Art — Tags: , , , , , — lidia @ 10:12 pm

A to Z of Design: K is for kerning

Kerning refers to the space between characters (letters, numbers, etc.) as well as the process of adjusting that space to make words more legible or pleasing to the eye. Most fonts require at least some kerning to avoid awkward gaps or spaces. These gaps are more apparent in larger text such as headlines.

Kerning is more art than science. A designer usually adjusts a word’s kerning by sight rather than specific measurements. Bad kerning is usually a designer’s biggest pet peeve.

See kerning in action in my Kerning Design Demo:

April 19, 2017

A to Z of Design: J is for juxtaposition

Filed under: Design & Art — Tags: , , — lidia @ 10:00 pm

A to Z of Design: J is for juxtaposition

Juxtaposition is the art of placing design elements close to each other with the intention of creating visual interest or contrast. The design elements may be similar to each other or jarringly different. The goal is to create a situation that will draw in and engage the viewer.

See all of the A to Z of Design posts here.

April 18, 2017

A to Z of Design: I is for indicia

Filed under: Design & Art — Tags: , , , , , , — lidia @ 10:33 pm

A to Z of Design: I is for indicia

An indicia is an imprint on a mailpiece, that is instead of a stamp, indicating that postage has been paid. All pieces in a permit imprint mailing must be the same weight. The mailer must submit forms and a fee to the Post Office where the pieces will be mailed.

TIP: Many print vendors handle this as part of their mailing and fulfillment services.

For more info, see this USPS Quick Service Guide on permit imprints.

See all of the A to Z of Design posts here.

A to Z of Design: H is for hierarchy

Filed under: Design & Art — lidia @ 10:16 pm

H is for hierarchy

An important principle of graphic design is visual hierarchy. It communicates to the viewer the importance of each element in relation to the rest. Elements with more importance are made bolder in size, weight or color. Items are also arranged on the page according to their importance to the reader or viewer.

See all of the A to Z of Design posts here.

April 14, 2017

A to Z of Design: G is for gutter

Filed under: Design & Art — Tags: , , , — lidia @ 10:46 pm

G is for gutter

The gutter is the space created by the binding of a book or magazine. It is the inside margins of the left and right pages, or blank space between two facing pages.

Depending on the type of binding, the gutter measurement may need to be increased as the viewing area can be reduced by the curvature of the pages.

See all of the A to Z of Design posts here.

A to Z of Design: F is for Fold

Filed under: Design & Art — lidia @ 10:28 pm

F is for fold

Choosing a fold is an important part of the design process. How well do you know your folds? Below are some of the most common folds.

types of folds

For folding inspiration and examples of more unique folds, check out the Super-Cool Folds page by FoldFactory.

See all of the A to Z of Design posts here.

April 6, 2017

A to Z of Design: E is for EPS

Filed under: Design & Art — lidia @ 11:44 pm

A to Z of Design: E is for EPS

EPS, TIF, JPG, oh my! Navigating all the various file formats can be confusing. Here’s a quick primer.

  • EPS (vector): A fully-scalable file format, which means quality and resolution are not lost when scaling up. This type of file is generally used for logos or other artwork that will be reproduced in print.
  • TIF: The standard format used for high-resolution, detailed images that will be placed in a layout program.
  • JPG: A compressed image file format, mainly used for desktop printing and web/online graphics. It does not support transparent backgrounds.
  • PNG: A low-resolution image format used for web or social media graphics, as well as PowerPoint/Word files. Images can have a transparent background.
  • GIF: A low-resolution image format mainly used for web or email.
  • PDF: A file format that embeds fonts, images and design. Used often for design proofs or forms (fillable form fields can be created). Print vendors will also accept high-resolution PDF files for print projects.

See all of the A to Z of Design posts here.

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