August 31, 2015

How smart is your social media branding?

Filed under: Branding,Marketing & Promotion — lidia @ 10:00 am

How smart is your social medai branding

Social media is a smart way to promote and increase awareness for your organization or nonprofit. In fact, social media might be the first place someone learns about you. Are you using your social media branding wisely?

What is social media branding?

Social media branding is how your organization is perceived on social media. This encompasses both visual (logo, imagery) and verbal (writing, voice) but for now, we will be focusing on the visual aspect.

Keep it consistent

One of the first steps to social media success is having well-designed and consistent branding throughout. You want people to easily recognize your organization or nonprofit on social media

Design a smart social media brand

The first step is to claim your page on all the major social media channels (even if you’re not using it yet): LinkedIn, twitter, Facebook, Instagram, Google+, YouTube, Pinterest. Ideally, you should choose the same username for all channels.

Then, you need to upload the required images, which includes:

  • Profile
  • Header
  • Cover
  • Background

You can use the same or similar images for each social media channel, but be aware of the different sizes and specifications required by each. Whatever you do: DON’T just drop in your logo or stretch it to fit!

TIP: Sprout Social has a great “always-up-to-date” social media image size reference here.

Have some fun with it…

With some of my clients, I will create a custom version of their logo for social media purposes. Since you are not limited by paper size or ink colors, you can get creative with it.

Bring more awareness to your events or programs

You can also create social media headers or cover images to promote special events or programs. Your social media branding can—and should be—constantly evolving.

See some of my social media branding design examples here. And stay tuned for more posts on designing smart social media branding.

I know it can be overwhelming keeping up with ever-changing social media specifications and the myriad required images for each channel. Let us help! Check out the social media branding we’ve designed and then give us a call.

 

 

August 28, 2015

10-Minute Marketing: create a daily marketing schedule

 10-Minute Marketing: create a daily marketing schedule

As a creative person, I often find myself jumping from task to task throughout the day as inspiration strikes. Though creatively-freeing, it’s not always the most productive way to work.

Which is why I bought myself a whiteboard and started planning out my daily marketing activities.

My weekly marketing calendar

  • Monday: Social media: posting, scheduling
  • Tuesday: Blog: writing, commenting, outreach
  • Wednesday: Prospecting: research, outreach, follow-up
  • Thursday: Portfolio: updating, photography
  • Friday: Invoicing/accounting

Now granted, I don’t always follow this schedule. But, having the structure—especially in a visual form—makes it easier to stay on track.

This week’s 10-Minute Marketing task:

Create your daily marketing schedule. Post it prominently in your workspace.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

August 27, 2015

How to design bad direct mail for your organization

Filed under: Marketing & Promotion — lidia @ 10:00 am

How to design bad direct mail

Direct mail has been declining in popularity—which means it’s a great time for your organization to take advantage of it (your piece is sure to stand out).

Being a marketing designer, I can’t help but analyze the direct mail that hits my mailbox. Below are some of my “don’ts”—and ways to make your direct mail more successful.

Direct mail DON’Ts, i.e. pieces that go straight to my recycling bin:

  1. No return address: Who is this coming from? Why should I open it?
  2. Generic content: How does this relate to me? Why would I buy this?
  3. Poor design: This seems like a no-brainer to a designer such as myself, but trust me: good design sells.
  4. Cheap paper: If you’re spending the money on printing, please use a nice, heavyweight paper*—especially if your piece is targeted to creative people (we’re a finicky bunch!)
  5. No design: I’ve received direct mail that resembles an office memo, 2 pages typed and stapled together. If you are reaching out to me, at least make it interesting to read.
  6. Too many mailings: A weekly postcard is not necessary. Save your dollars and send to a small, targeted list.

*No neon shades of copy paper, please!

Direct mail DOs, i.e. pieces that encourage me to take action:

  1. Simple yet eye-catching design and layout
  2. Well-written content that I can relate to
  3. A multi-channel campaign: a postcard followed up with a corresponding email
  4. Unique format or size: i.e. an interesting fold, square or oversized**
  5. An offer I can relate to or take advantage of
  6. A personal note or handwritten message that conveys a personal touch

**Make sure to check postal requirements

Don’t have an in-house team to give your direct mail the love it deserves? We would love to help your next direct mail campaign achieve results!

August 19, 2015

Winding down…

Filed under: Marketing & Promotion,Time Management — lidia @ 2:47 pm
chicago summer skies

Chicago summer skies…

Back-to-school photos are all over my Facebook feed (and probably yours too). Though I’m a bit out of the “back to school” loop (my little one is only 4 years old), I am starting to feel like things are “winding down” as summer nears to an end—and I start to plan and prepare for my upcoming maternity leave.

How am I winding down?

I’m wrapping up client projects, kicking off new projects (that will hopefully be completed by the time my leave starts in October!), doing last-minute prospect follow-up, and clearing the clutter in my office.

There is something about a new season—whether it’s back-to-school or fall—that creates the inspiration to wrap thing up and start fresh.

READ MORE: Are you a fellow expecting mom preparing for maternity leave? Read my tips for preparing your business for baby on the HOW Design Creative Freelancer Blog.

How are you winding down to prepare for a new season?

August 17, 2015

Featured biz mama: Mo Zhou of Daycare Discover

Filed under: Biz Mama — lidia @ 10:00 am

Featured biz mama: Mo Zhou of Daycare Discover

Daycare Discover helps busy parents find suitable daycare for their family through concierge service and technology development. With concierge service, Daycare Discover specialists tour the daycare, interview the references and collect information tailored to individual family needs. They are working to sign up Chicago corporations provide our concierge services as employee benefit.

Daycare Discover also developed a free mobile web app “Daycare Tour Buddy” for first-time parents to tour day care more effectively when they choose to research day care on their own. Using Daycare Tour Buddy, parents can easily access all the important questions on their mobile device during the tour and easily collect answers for later review and compare daycare at decision time.

Based on Daycare Discover’s recent survey study, 90% of the child care research are done by moms. Daycare Discover’s mission is to take this burden off moms’ shoulder, so they can thrive in their career and spend precious time saved with their family.

Mo Zhou of Daycare Discover

Tell us a little about your business/job responsibilities.

I am the founder and CEO of Daycare Discover. As a CEO of brand new startup, I wear many different hats. On some day I can be crafting corporate strategy in the morning and doing front end developing in the afternoon to crafting financial projection into the midnight.

What are the ages of your children?

I have a two-year old boy Aero.

Did you start your business before or after having children?

I founded Daycare Discover because I have personally faced the frustration of trying to find a suitable day care. My work was affected during the time because I was trying to play phone tag and carrying on Q&A with daycare during business hours, the only hours daycare is in operation. I took time off work to tour day care only to find disappointments. I believe with all the modern technology available today, the search process shouldn’t be this hard. Daycare Discover’s mission to empower working moms with easy day care search so they can find quality affordable daycare while not affecting their work and life.

How did your business life change after having children?

I started the business after having children. It is very different compared to my consulting career where I have set hours on client site. I love the flexibility of entrepreneur life. Mostly, I love that I am passionate about what I do. Daycare Discover is my other baby.

Describe a typical workday.

I drop off Aero at his daycare around 7:30 am. From 8 am to 9 am, I check my email and reply to emails. At 9am, I will usually head out to tours or corporate client meetings scheduled for the day. I would tour daycare centers for my clients. After returning from the tour, I would entered the information into the database. I pick up Aero from the daycare center at 5 pm and start our night routine. After he goes to bed at 7 pm, I would get back to either web development, marketing tasks, or other company related tasks.

What is one tip you can share with other Biz Mamas?

Prioritize. There are always million things to do and million ideas to implement. It is very important to prioritize to make every move count.

Daycare Discover
Chicago, IL

August 14, 2015

10-Minute Marketing: follow up with 5 clients

Filed under: 10-Minute Marketing — Tags: , , , , — lidia @ 10:00 am

10-Minute Marketing: follow up with 5 clients

As they say, it’s easier to make a sale to an existing customer than to find a new one. Are you regularly reaching out to your current clients or organization members/supporters? They probably want to hear from you.

I keep in touch with my design clients on a regular basis through my email newsletter, however I also email them in-between projects to let them know Im thinking about them and most importantly—that I’m available to work on their next project. (I find sometimes that when people don’t hear from you, they assume you are too busy)

TIP: having trouble remembering to follow up? Put reminders on your calendar or use a spreadsheet to keep track.

This week’s 10-Minute Marketing task:

Follow up with 5 clients

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

August 7, 2015

10-Minute Marketing: write a thank you note

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-minute marketing: write a thank you note

I’m a big fan of thank you notes—both sending and receiving. In this age of social media and email, it’s refreshing to get a handwritten note that someone actually walked over to the mailbox.

I generally send a thank you note to new clients after completing a project, thanking them for the opportunity and expressing my anticipation for future work. I also send thank you notes to vendors or colleagues that may have helped me out in a challenging situation. Another idea is to thank editors or writers who have featured you or your organization in the press. Not to mention, someone who gave you a referral that worked out well (in fact, I even have a special “karma” thank you card for this one). The “thank you” opportunities are endless.

I have my own personalized thank you notes at the ready, but you can buy simple thank you cards and just tuck in your business card.

This week’s 10-Minute Marketing task:

Write a thank you note

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

August 3, 2015

Featured biz mama: Lindsey Meyers of Beauty & Brawn Art Gallery and Think Space

Filed under: Biz Mama — lidia @ 10:00 am
Featured biz mama: Lindsey Meyers of Beauty & Brawn Art Gallery and Think Space

Lindsey Meyers of Beauty & Brawn Art Gallery and Think Space is a self-taught photographer and mixed-media artist, originally from the Northeast suburbs of Chicago. She has been living and working in Logan Square for over 12 years, and is an active member of her community. Lindsey has displayed her work at and spoken at prestigious institutions, such as the Chicago Academy for the Arts.

Lindsey opened Beauty & Brawn in March of 2012, and keeps herself very busy curating, teaching and running the gallery. She is the proud mother of two beautiful daughters, from whom she derives inspiration by simply being in their presence.

Lindsey Meyers of Beauty & Brawn Art Gallery and Think Space

Tell us a little about your business/job responsibilities.

Beauty & Brawn is an art gallery, event rental space, arts education space, event space, and community space like none other. We cater to clients looking for high quality art events and arts education opportunities, and are a child- and family-friendly venue. We are a 1,200 sq. ft. storefront space in Logan Square with lots of windows and natural light. I own, operate, curate, teach, manage and direct the daily operations of the gallery—I AM the my business, per se.

What are the ages/genders of your children?

I am a single mama and have two girls, ages 7 and 9-1/2.

Did you start your business before or after having children?

I started the gallery after my ex-husband left my kids and I destitute and in the middle of a conversation. Crazy story and am happy to share! I was a stay-at-home mom and artist and leveraged my house and car and life to open the space—after writing my business plan in the middle of the night and finding minimal funding to open. I was also facing some serious health issues and worked tirelessly to heal myself from a very difficult and painful experience. I literally gutted the entire space with a tire iron and 2 x 4 and with my bare hands. Best thing I’ve ever done. I celebrated our three-year anniversary in March of 2015 which was very exciting. I LOVE what I do!

Describe a typical workday.

6:00 am wake up, drive kids to Lakeview to get to school by 7:55 am, meetings, teaching students, emails, phone calls, follow-ups, installs and/or de-installs, portfolio reviews, creating work of my own, cleaning the space, planning future events and collaborations, off-site teaching jobs or parties, lucky if I get to the gym, household chores, back to school to get kids daily at 3:00 pm, evening meetings or events in the space…it is endless. The list is quite long, but that is a snippet!

What is one tip you can share with other Biz Mamas?

You are your own worst critic—stop beating yourself up. You have the magic within you, so dream big and do good. You only have one shot in life to leave a legacy of awesome.

Beauty & Brawn Art Gallery and Think Space

Chicago, IL
https://www.facebook.com/bandbgallery
http://www.lindseymeyers.com/
http://www.beautyandbrawngallery.com 

July 31, 2015

10-Minute Marketing: write a LinkedIn recommendation

10-minute marketing: write a linkedin recommendationMarketing is a give and take, you always want to balance your “taking” (i.e. selling or promoting your organization) with some “giving.”

A great way to give is to leave recommendations on LinkedIn.

I like to leave LinkedIn recommendations for colleagues and vendors that I’ve worked with—and especially for clients who I love working with.

An unsolicited LinkedIn recommendation will most certainly make the person’s day—and you never know, it might just prompt them to reach out to you with a new project or collaboration.

This week’s 10-Minute Marketing task:

Write a LinkedIn recommendation for a colleague (or two, depending on how fast you are)

Are you on LinkedIn? Connect with me here.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

July 24, 2015

10-Minute Marketing: share a useful Facebook update

Filed under: 10-Minute Marketing — lidia @ 10:00 am

10-Minute Marketing: share a useful Facebook updateFacebook seems to be a challenge for organizations or businesses who are using it nowadays. Organic reach is way down and “pay-to-play” is the new norm. What people do seem to be having luck with is sharing content that is of interest to their target audience.

In general, an 80/20 split is recommended in social media marketing: 80% content that is relevant and useful to your target audience and 20% promotional or sales content.

On the Lidia Varesco Design Facebook page, I share articles that my clients and prospects would find useful, such as an article relevant to nonprofits or tips for on getting more done in your workday (because nonprofit organizations can especially have a lot on their plates).

This week’s 10-Minute Marketing task:

Share something useful on Facebook.

10-Minute Marketing is a weekly series featuring short, easy-to-accomplish marketing tasks. Follow along with past posts here.

Lidia Varesco Design on Facebook Is your organization on Facebook? Like my page and let’s get connected. I love sharing news from nonprofits and education organizations.

 

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